Director, STANLEY Brand Commercialization, North America

Director, STANLEY Brand Commercialization, North America – Hybrid

Towson, MD, United States

Come build something that matters. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better for Those Who Make The World™. Sound like you? Join our top‑notch team of approximately 43,500 diverse and high‑performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

Job Overview
The Director, STANLEY Brand Commercialization, North America is a strategic leader responsible for driving execution of category management strategies and building robust commercial partnerships to accelerate STANLEY’s distribution expansion. This role manages a team of category analysts and is accountable for collaborating with channel and sales partners to develop and execute channel and go‑to‑market (GTM) strategies that align with key category priorities, ensuring STANLEY’s brand and product portfolio achieve maximum impact across core North American channels.

Partner with channel and sales teams to translate global STANLEY brand and category strategies into targeted channel initiatives for North America.

Reports directly to the VP, Category Management (STANLEY & BLACK+DECKER Brands).

Lead cross‑functional teams to achieve business objectives such as market growth, distribution expansion, and sales/profit targets.

Direct line of connectivity across core Retail, Commercial, and Distribution channels in the region.

Based in Towson, Maryland (Tools & Outdoor HQ), with remote options considered.

Channel Strategy & Category Execution

Partner with channel and sales teams to develop and execute regional category management strategies and GTM, prioritizing key product categories to maximize growth and market share that expands STANLEY’s distribution footprint and drives commercial success.

Drive adoption and execution of focused trade and commercial partnership plans to accelerate category growth within targeted channels.

Collaborate with channel to drive demand generation activities and initiatives.

Commercial Partnership Development

Build strong sell‑in messaging to drive strategic relationships with key channel partners, distributors, and retail accounts to unlock new growth opportunities and enhance STANLEY’s market presence.

Collaborate with channel partners to co‑develop business plans, joint marketing initiatives, and sales programs that align with category priorities and deliver mutual value.

Ensure seamless integration of STANLEY’s brand and product strategies within partner organizations, fostering alignment and accountability for shared objectives.

Product Lifecycle Management

Lead product lifecycle management initiatives for good/sku, bad sku to improve overall health of portfolios and categories.

Lead SKU rationalization initiatives to reduce complexity in operations and commercialization.

Work closely with regions and cross‑functional stakeholders to ensure adherence to NOD process driving timely, effective execution ensuring smooth SKU In/Out transitions and minimizing E&O exposure.

Business Accountability

Partnership with commercial and channel teams to ensure sales and growth targets are met through effective category and channel management.

Manage MOS (Monthly Operating System) coordinating MBR, QBR, PRB rhythms to drive business performance and accountability for in‑market execution and results, reporting progress to senior leadership.

Continuously analyze performance metrics to inform strategic decisions and drive continuous improvement.

The Person

At least 10 years of experience growing a portfolio and developing product/category marketing agendas into sustainable growth engines.

Strong understanding of digital and traditional marketing channels, emerging trends, and customer insights.

Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.

Background in innovation strategy, new product development, and product lifecycle management.

Demonstrated success in category management, channel strategy development, and commercial partnership building within North America, ideally in consumer durables or manufactured products.

Proven ability to drive distribution expansion and commercial growth through strategic channel and sales partnerships.

Multi‑channel expertise (Retail, Commercial, Distribution) with strong commercial acumen, data‑driven decision‑making, and end‑user centricity.

Travel domestically as needed.

The Details

Base pay range: $115,800 – $199,800 per year.

Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well‑being.

Discounts on Stanley Black & Decker tools and other partner programs.

And More

Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

Learn: Have access to a wealth of learning resources, including our digital learning portal.

Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

EEO Statement
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

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