Sales Director - Food, Drug, Dollar, and Mass Retail

Happiness is handmade. That's what Prym Consumer stands for! With a comprehensive portfolio of sewing, knitting, and crocheting products and matching accessories, we enable people everywhere to express their creativity, craftsmanship, and individuality in their own projects.

Prym Consumer is a trusted brand for end customers and a reliable partner for retailers worldwide. As part of the Prym Group, we have stood for craftsmanship excellence and entrepreneurial vision since 1530. We are guided by our commitment to constantly rethinking creative handicrafts. If you want to grow with a brand that combines tradition and innovation, Prym Consumer is the right platform for you.

Summary/Objective
The

Sales Director of Food, Drug, Dollar, and Mass Retail

is responsible for the overall business strategy, growth, profitability, and customer relationship management for these accounts. This position develops and executes long-term strategic plans that drive revenue, margin improvement, category expansion, and market share while strengthening Prym's partnership with these key retailer partners.

Essential Functions

Strategic Account Leadership : Own the overall business strategy and executive relationship for these channels and accounts. Develop and execute Joint Business Plans (JBPs) that achieve annual sales, profit, market share, and margin objectives.

Category Growth : Identify and execute opportunities to grow the business through assortment expansion, innovation, adjacent categories, omnichannel initiatives, and new distribution while strengthening Prym's market position.

Customer Relationship Management : Build and maintain trusted relationships with merchants, replenishment teams, category managers, and executive leadership while serving as Prym's primary customer contact.

Sales Planning & Forecasting : Develop accurate weekly, monthly, quarterly, and annual forecasts, budgets, and business plans while proactively identifying risks, opportunities, and strategies to achieve financial objectives.

Category Analytics : Utilize data and internal reporting to analyze sales performance, inventory health, replenishment, promotions, pricing, and category trends to drive fact-based business decisions.

Cross-Functional Leadership : Partner with Marketing, Supply Chain, Planning, Finance, Operations, and Product Development to ensure successful execution of customer initiatives, product launches, promotions, inventory management, and service levels.

Customer Presentations & Negotiations : Lead customer line reviews, category reviews, annual business planning meetings, and executive presentations while negotiating pricing, promotions, assortment changes, and strategic growth initiatives.

Financial Performance Management : Monitor account profitability, pricing strategies, promotional investments, and operational performance to maximize revenue growth and margin while ensuring alignment with company objectives.

Team Leadership & Development:

Mentor and develop sales personnel by providing coaching, guidance, and leadership while fostering collaboration across the organization.

Broker Management : Manage broker representatives in managing certain accounts. Ensure they are operating with Prym’s best interests in mind regarding sustaining strong, profitable growth and healthy long‑term retailer relationships.

Industry Representation : Represent Prym Consumer at customer meetings, trade shows, and industry events while maintaining awareness of competitive activity, consumer trends, and market opportunities.

Required Education and Experience

Bachelor's Degree in Business Administration, Marketing, Communications, or related field.

8-10 years of progressively responsible experience in National Account Sales, Consumer Products, Category Management, or Retail Sales.

Demonstrated success managing large national retail accounts, preferably Walmart.

Strong financial analysis, forecasting, and budget management experience.

Microsoft Excel, PowerPoint, Teams, and Office Suite skills.

Excellent presentation, negotiation, and relationship management skills.

Proven ability to lead cross-functional teams and influence without direct authority.

Preferred Education and Experience

Experience working directly with Walmart or Sam's Club.

Consumer packaged goods (CPG) experience.

Experience within the arts, crafts, sewing, or DIY industries.

Supervisory Responsibility
This position currently has two direct reports.

Career Path Progression from this position
VP of Sales

CEO

Travel
Approximately 40%, including customer meetings, trade shows, internal meetings, and industry events.

Work Environment or Working Conditions
This job operates in a combination of professional office and warehouse environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. Additionally, this role will frequently encounter equipment and heavy power industrial vehicles, with high noise levels possible in the warehouse setting.

Physical Demands

Ability to lift 5 – 20 lbs periodically and 50 lbs on occasion

Ability to stand/walk for up to 8 hours

Ability to sit for up to 8 hours

Company Offerings

Health Benefits - Medical, Dental, Vision, and Supplementals (i.e. Accident, Hospital, Pet)

401k Discretionary contribution with Company Match

Safe Harbor (401k Company Profit Sharing)

Paid-time Off (available within first 3 months)

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