Brand Strategy Executive: Growth & Impact

AARP is seeking a Vice President of Brand Strategy to lead enterprise brand direction, governance, and campaigns across channels. You will ensure alignment with business strategy, consumer value, and long‑term growth while strengthening brand equity and social impact.
The role partners with senior leadership to translate strategy into platforms, guidelines, and messaging, oversees agencies, measures performance, and guides investments to balance short‑term demand with enduring brand value.

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