VP Business Development - Crypto Markets

Responsibilities Develop and execute a targeted sales strategy focused on launching new ETFs and increasing the size of Franklin Templeton’s digital asset ETFs.
Support the development and execution of opportunities for the Franklin Crypto platform.
Own the full sales cycle: identify, qualify prospects, pitch, negotiate, and close deals.
Serve as the primary point of contact for prospects and clients throughout the lifecycle.
Identify, prospect, and convert high‑value prospects to clients, expanding the platform listing with existing clients.
Help expand the reach of our digital asset product line‑up across various market segments.
Deliver client presentations and product demonstrations tailored to hedge funds, trading platforms, crypto natives, and institutions.
Build and maintain a strong pipeline of qualified opportunities in CRM (Microsoft Dynamics).
Set, meet, and exceed quarterly and annual revenue targets.
Conduct regular client meetings, product demos, and tailored presentations to drive adoption.
Act as the point of contact for negotiating commercial terms, contracts, and onboarding processes.
Maintain awareness of client needs, competitive landscape, and industry developments related to digital assets.
Represent the firm at industry events, conferences, and networking forums to increase visibility and generate leads.
Host and participate in industry roundtables, panel discussions, and client events to expand the sales funnel.
Secure and deliver high‑profile speaking engagements to position the company as a thought leader in digital asset liquidity and collateral management.
Collaborate with marketing on tailored sales content, promotional campaigns, and educational materials.
Partner with Client Servicing & Support teams to ensure prospects and clients receive a high‑quality experience during onboarding and servicing.
Travel to meet with clients, prospects, and attend industry conferences as needed.
Qualifications Minimum 7 years of experience in financial services with a strong background in digital assets, hedge funds, trading operations, and collateral management.
Bachelor’s degree or equivalent experience.
Relevant regulatory licensing (e.g., FINRA Series7).
Demonstrated success in selling ETFs.
Experience in product development and launching new investment products.
Established network and credibility across digital asset and traditional finance trading communities.
Exceptional presentation and public speaking skills.

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