Lead Growth Product Marketing Manager

About Pulley
Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder‑led companies are better in the long run. With Pulley’s cap‑table management tools, companies better understand and optimize equity for the long term. Starting a company is difficult; managing equity shouldn't be. We’re a high‑performing team looking for self‑starters to build the next‑generation equity and business‑management tools for founders in an AI‑native world. Pulley is growing quickly with over 8,000 customers including Linear, Runway, Fathom, and Roam. Fuelling our trajectory is traction from investors such as Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, and other angel investors.

About the Role
We’re hiring a Lead Growth Product Marketing Manager to build and scale new customer acquisition engines that drive measurable revenue impact through earned and organic awareness. This senior builder role requires someone who can identify high‑leverage opportunities, craft bold business cases, and turn them into scalable programs that generate pipeline, revenue, and audience growth. As part of the Product Marketing team, you’ll transform customer insight and positioning into market‑facing initiatives that attract the right customers and move the business forward. This role plays a critical part in how we grow, by developing durable acquisition engines that compound over time. You’ll partner closely with Product Marketing, Growth, and Sales to launch, measure, and scale programs with clear ROI accountability.

What You'll Do
Identify and Build New Acquisition Engines

Identify high‑leverage opportunities to drive net‑new customer acquisition across segments and products.

Develop and test hypotheses grounded in customer insight, revenue potential and market dynamics.

Launch, build, scale, and measure resource‑intensive marketing programs such as owned media (podcast, newsletter, research reports), event series and experiential initiatives.

Own Revenue Impact

Create and pitch business cases to secure budget for new programs.

Be accountable for pipeline influenced and directly attributable revenue.

Define success metrics and build measurement frameworks linking investment to audience expansion and revenue impact.

Translate Insight into Market‑Facing Programs

Partner with Product Marketing to turn positioning, customer research and market dynamics into compelling narratives and programs.

Work with Growth Marketing to ensure programs reach and attract target audiences.

Collaborate with Sales to ensure programs attract the right customers and support deal velocity.

Operate with a Builder Mentality

Take ownership of programs from ideation through execution, scale and maintenance.

When appropriate, serve as a “face” of Pulley to external stakeholders.

Work independently while mobilizing internal teams when needed.

Model best‑case and worst‑case scenarios, flag unknowns, and commit to calculated risk‑taking.

Bring structure that facilitates scale as programs deliver.

What You Bring

Experience: 6‑8+ years in B2B SaaS marketing, ideally as an external product marketer or integrated marketer.

Proven ownership of pipeline and/or directly attributable revenue and experience conceiving, launching and scaling large external‑facing marketing programs.

Experience working in high‑growth environments (Series A‑D or similar).

Experience collaborating cross‑functionally with Product, Sales and Growth.

Skills

Strong commercial acumen and ROI modeling.

Ability to business‑case investments and secure buy‑in.

Fluency in pipeline metrics, ACV dynamics and revenue attribution.

Exceptional execution across formats and channels.

Clear, persuasive communication at both operator and executive levels.

Strong analytical skills.

Decision making based on revenue signal, not engagement metrics.

Mindset

Think like an owner and act like a teammate.

Strong bias toward commercial impact, comfortable with ambiguity and open‑ended challenges.

Autonomous, proactive and action oriented.

Comfortable with ownership of risk and failure.

Excited by ambiguity; open to change and improvement.

Nice to Haves

Owned media scaling experience (newsletter, podcast, research programs).

Experience selling to founders, CFOs or senior leaders.

Experience collaborating closely with Product Marketing.

Experience launching programs that are later scaled via paid channels.

Comfort operating with meaningful budget responsibility.

Benefits

Competitive salary and equity.

Medical, Dental, and Vision insurance.

Unlimited PTO with winter holiday break.

Parental leave.

Generous stipends for WFH, learning, wellness, and AI tools.

401(k) match (U.S.) / Pension match (Canada).

Annual Salary Range
$171,000 – $190,000 (typical range; final offer depends on experience, interview performance, level, and other factors).

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