Director, Online & Digital Sales

The Director, Online & Digital Sales is responsible for leading the e-comm strategy and day-to-day sales management for Amazon and other online and digital retail accounts, with primary focus in Licensed Apparel & Accessories categories. This role owns key account relationships, drives frontlist and backlist growth, and partners closely with the Licensing team, inventory, operations lead and leads sales initiatives to deliver profitable sales, strong account execution, and a consistent digital retail strategy.
Requirements Minimum of 7 years of prior .com sales experience, with heavy emphasis on Amazon, etc.
Excellent written and verbal communication skills, including presentation skills
Strong analytical skills
Ability to work well under pressure and problem solve
Proactive and able to adapt to changing priorities and environments
Proven ability to successfully plan and manage at both the strategic and operational levels
Prior supervisory experience
Knowledge of pop culture, including familiarity with relevant movie releases, what’s trending in the market and current trends
Proficiency with Microsoft Word, Excel, Outlook, and PowerPoint
Responsibilities Oversee day-to-day priorities of team, and ensuring consistent execution across entire department
Leads the team in maximizing online and digital channel sales, including frontlist launches, initial orders, reorders, backlist growth, preorder strategy, promotional opportunities, and account-specific initiatives.
Builds and maintains strong relationships with leadership, omni-channel team, creative departments, inventory, operations, finance and analytics teams to ensure account plans are aligned with company priorities and account requirements.
Strategizes the development and growth of frontlist and backlist titles across Amazon and other online/digital accounts, working closely with the team and publishing partners to identify opportunities and address challenges.
Coordinates with account contacts and internal partners to share, define, and execute promotional, merchandising, marketing, and discoverability opportunities across online stores and digital channels.
Builds and manages monthly, seasonal, and annual account budgets, including sales forecasts, promotional plans, co-op/merchandising investments, and performance tracking against plan.
Uses data, reporting, and account insights to evaluate title performance, promotional effectiveness, inventory position, consumer demand, and emerging online retail opportunities.
Works closely with operations and inventory partners to support forecast alignment, replenishment, availability, preorder readiness, returns visibility, and issue resolution, while maintaining clear distinction between sales ownership and operational execution.
Represents the online/digital retail channel in broader sales and publishing conversations and helps shape how the company shows up to Amazon and other digital accounts.

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