Senior CRM & Sales Funnel Strategist

Caterpillar Inc. in Dallas, TX is seeking a Senior Marketing & Sales Operations Consultant (Sales Funnel) to lead the development and continuous improvement of dealer funnel processes.
You will optimize how dealer-generated leads are captured, tracked, and converted, ensuring strong governance and timely follow-up across business segments. As a CRM and digital workflows expert, you will partner with Cat Digital and internal teams to drive system enhancements, data quality, and scalable solutions

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