Director, Commercial Marketing

LXO US is a specialty pharmaceutical company focused on acquiring and commercializing differentiated hospital and ambulatory care products. Our commercial model is intentionally entrepreneurial: small teams, broad ownership, and a bias toward action over process. Every person on the team has direct influence on how the business performs.

We are building a high-performing commercial organization focused on customer impact, operational excellence, and sustainable growth.

The Role
The Director, Commercial Marketing is responsible for building the marketing capabilities, tools, insights, and programs that enable LXO’s Market Access Team to accelerate customer adoption, utilization, and growth across hospital and ambulatory care markets.

This is a highly collaborative, hands‑on role spanning brand planning, market insights, customer segmentation, field enablement, content development, agency management, congress strategy, KOL engagement, analytics, and promotional execution.

The ideal candidate understands the complexity of hospital and ASC adoption and can translate clinical evidence, customer insights, and operational needs into programs that support formulary access, stakeholder alignment, and sustained utilization.

You will work closely with the GM, Regional Account Directors, Medical Affairs, and Commercial Operations to translate customer insights and market opportunities into actionable plans, resources, and programs that strengthen commercial execution.

This role requires someone equally comfortable identifying opportunities, shaping strategy, and executing the details.

Brand Strategy & Commercial Planning

Develop and execute integrated commercial plans across the portfolio, including annual brand planning, positioning and messaging, competitive intelligence, and commercialization plans for hospital and ASC accounts.

Build market segmentation and account prioritization strategies.

Translate customer insights, market dynamics, clinical evidence, and business performance into commercial priorities.

Establish brand strategies connecting clinical value, operational impact, and customer needs.

Field Partnership & Commercial Enablement

Partner closely with the Market Access Team to understand customer needs and develop tools and resources that improve field effectiveness.

Participate in field rides and customer visits.

Develop customer messaging, account insights, clinical education resources, and field tools.

Develop hospital adoption resources supporting P&T committees, pharmacy leaders, anesthesia departments, and perioperative teams.

Use field feedback and analytics to identify growth opportunities.

Measure impact through field effectiveness, adoption, utilization, and business growth.

Marketing Execution & Commercial Enablement

Lead brand campaigns, digital initiatives, field resources, clinical education, congress strategy, KOL engagement, speaker programs, promotional content, and agency relationships.

Develop field tools, customer education materials, P&T resources, and commercial playbooks.

Ensure promotional compliance.

Analytics, Budget & Commercial Infrastructure

Build marketing analytics capabilities.

Maintain dashboards and performance reporting.

Own marketing budget strategy and ROI.

What Success Looks Like

Clear commercial strategies and market segmentation.

Marketing. Market Access, and Commercial Operations operating as one integrated commercial team.

Marketing providing insights, tools, resources, and programs that accelerate adoption.

Strong hospital adoption strategies supporting formulary access and utilization.

Marketing investments linked to measurable business outcomes.

Improved analytics and scalable marketing processes.

Required Qualifications

8+ years of pharmaceutical commercial experience.

5+ years leading U.S. pharmaceutical brand, commercial marketing, or commercialization initiatives.

Success commercializing hospital-administered pharmaceutical products including formulary adoption and P&T engagement.

Track record driving adoption from access approval through sustained utilization.

Experience in entrepreneurial pharma organizations.

Strong commercialization, segmentation, analytics, and field enablement skills.

Exceptional communication and collaboration.

~10% travel.

Preferred Qualifications

MBA or advanced degree.

Perioperative, anesthesia, PACU, pharmacy, or surgical services experience.

Experience engaging anesthesiologists, perioperative clinicians, pharmacy leaders, P&T committees, and health systems.

Hospital specialty pharmaceutical background.

Experience partnering with Market Access/Field teams.

Who Will Thrive Here
You think like a business leader, connecting customer insights, commercial priorities, and business outcomes to drive growth.

You believe great marketing is built through deep customer understanding and close partnership with the field team. You measure your impact by how effectively you create insights, tools, and programs that help the organization succeed.

You are energized by ambiguity, make decisions with data, and take ownership beyond what is formally assigned. You are equally comfortable identifying opportunities, developing strategy, creating tools, analyzing performance, managing agencies, and engaging directly with customers and field teams.

You want visible impact on a growing company and understand that in an organization this size, your work directly shapes the outcome.

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