Marketing Manager

This is a rare opportunity to join a beloved, multi generation privately owned manufacturing company with deep roots, an authentic culture, and serious growth momentum. With multiple facilities across the greater Racine & Milwaukee area, this organization produces iconic goods at scale and delivers products through wholesale, retail storefronts, and a rapidly growing e-commerce channel.

The right leader will step into a newly created, highly visible role, reporting directly to a marketing and e-commerce leader who is collaborative, data-driven, and hands-on across every part of the business. This is a builder's role — you'll serve as the day-to-day brand owner, translating strategy into disciplined, on-brand execution while mentoring a marketing associate and building the calendars, workflows, and programs the function needs to scale. The brand carries a premium, heritage-driven positioning rooted in authenticity and craftsmanship, and every campaign, email, and piece of content should protect and elevate that story.

This role requires a genuine blend of strategic thinking and hands-on execution — someone who can roll up their sleeves and build from the ground up, not just delegate. If you're pragmatic, driven by data, comfortable working across every function of a fast-growing, family-owned business, and excited to bring structure to a marketing function without slowing it down, this opportunity will feel like home.

Responsibilities

s:Own and evolve brand guidelines, voice, visual identity, and storytelling frameworks, serving as steward of the brand's heritage and premium positioni

ngPartner with marketing leadership to shape long-term brand and channel strategy, and evaluate new product, partnership, and channel opportunities through a brand-equity le

nsLead the budgeting, planning, and execution of integrated marketing campaigns across e-commerce, retail, wholesale, and seasonal progra

msOwn marketing calendars and go-to-market plans for product launches, limited editions, holidays, and promotio

nsOversee PR, email, digital, social, content, and catalog strategies, ensuring cohesive and consistent execution across every touchpoi

ntCollaborate cross-functionally with e-commerce, retail, operations, and customer experience teams to align messaging and timi

ngDirectly manage, coach, and develop a marketing associate, setting clear priorities, expectations, and growth pla

nsManage external partners and vendors, including PR, SEO, advertising, and photograp

hyEstablish efficient workflows, processes, and standards that allow the marketing function to scale without sacrificing brand quali

tyProvide creative direction and final review for brand assets, including email campaigns, website and e-commerce content, social media, catalogs, packaging, and in-store marketi

ngPartner with leadership to define success metrics and KPIs, analyzing campaign performance and customer insights to inform future strate

gyManage marketing initiatives with a test-and-learn mindset while protecting long-term brand integri

Required Qualificatio

ns:Bachelor's degree in Marketing, Communications, or a related fi

eld5+ years of experience in brand management, marketing strategy, or a related role, including cross-channel marketing across digital, ecommerce, retail, and cont

entProven experience managing or mentoring team memb

ersExperience with premium or established consumer brands, with a strong understanding of brand positioning and storytell

ingEcommerce and direct-to-consumer marketing experience, with familiarity with email marketing platforms, content management systems, and analytics to

olsA genuine blend of strategic thinking and hands-on execution — comfortable getting into the details rather than purely delegat

ingA corporate or brand-side marketing background, or a mix of agency and corporate experience, with a solid understanding of how to run the business, not just the creat

iveComfortable operating in a collaborative, informal, data-driven, founder- or family-led cult

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