Marketing Manager at Watersound Weddings & Events

Job Details Location: St. Joe Resort Operations Corporate Office – Panama City Beach, FL 32413
Position Type: Full Time
Responsibilities Develop and execute marketing strategies and campaigns promoting weddings, social events, and group offerings across multiple properties.
Support the launch and ongoing promotion of the Watersound® Weddings & Events Sales Office.
Coordinate website development, marketing collateral, advertising, digital content, and promotional materials with contracted advertising and/or brand agencies.
Serve as liaison between the Weddings & Events Sales Office, property Directors of Marketing, and external agencies to ensure marketing efforts align with brand standards, timelines, business objectives, and overall property positioning.
Manage social media platforms, email marketing, website content, digital advertising initiatives, and content marketing campaigns.
Coordinate photography, videography, and creative content for venues and events.
Develop collaborative relationships with wedding planners, event professionals, tourism partners, and community organizations to support promotional efforts and brand awareness.
Assist the Weddings & Events Sales Office with bridal shows, networking events, and promotional functions as needed.
Track marketing performance, campaign analytics, and audience engagement, and provide reporting and recommendations to leadership.
Analyze campaign performance to identify engagement drivers and recommend future marketing strategies.
Maintain complete knowledge of all hotels, resorts, venues, services, and upcoming events within the hospitality collection.
Attend meetings and perform additional job-related duties as assigned.
Qualifications Bachelor’s degree from a four‑year college or university, or four years or more related experience and/or training, or equivalent combination of education and experience in marketing and/or communications.
Minimum of five years of related marketing experience in hospitality, weddings, events, tourism, or luxury brands preferred.
Strong understanding of digital marketing, social media, email marketing, and lead generation strategies.
Ability to multi‑task and work effectively in a fast‑paced environment.
Knowledge of Microsoft applications (Word, Excel, Outlook, PowerPoint) and Adobe products.
Excellent communication and organizational skills, including oral, written, and presenting skills; responding to information from managers, clients, customers, and the general public.
Excellent guest/customer service skills.
Must be willing to work weekends, evenings, holidays, and travel between properties as needed.
Physical Requirements Standing – frequent
Sitting – occasional
Walking, climbing stairs – occasional
Lift/carry up to 50 lbs. – seldom
Lift/carry up to 25 lbs. – seldom
Driving – frequent
Noise – frequent
Outdoor environment/heat exposure – frequent
Bending – frequent
Kneel, crouch, crawl – frequent
Reach/handle – frequent
Climbing – frequent
Overhead reach – frequent
Keyboarding – occasional

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