SEO Content Writer, Strategist

Job Responsibilities

Write SEO-optimized web pages: homepages, service pages, and location/service-area pages

Write both short-form and long-form content — concise, conversion-focused pages (homepages, service pages, meta) and in-depth long-form pieces (blog posts, guides, pillar articles)

Turn a content brief (target keyword, audience, key points) into copy that reads naturally and ranks

Structure content with proper heading hierarchy (one H1, logical H2/H3s) and on-page SEO fundamentals

Adapt your voice to each client and industry — plain-spoken and trustworthy for a contractor, warm and reassuring for a dental practice, credible and precise for a law firm

Help develop content strategy — map topic clusters, plan editorial/blog calendars, and run content-gap analysis to decide what each client should publish and in what order

Recommend what to create and why — tie content to search intent, the customer journey, and the client’s business goals

Interview clients to gather source material — we start each client with a questionnaire, then interview them to go deeper; you’ll help lead those conversations to pull out their expertise, story, and authentic voice, and turn it into content

Research an unfamiliar industry quickly and write about it with authority and accuracy

Write locally-relevant content (neighborhoods, regional specifics) without thin, templated "doorway" pages

Draft meta titles, meta descriptions, and FAQ sections built for featured snippets / AI search

Revise based on feedback and hit deadlines consistently

Requirements

3+ years in SEO content writing, including hands‑on experience developing content strategy — not just executing briefs handed to you

Proven ability to plan content, not just write it — topic clusters, editorial calendars, prioritizing what to create and why (examples or case studies welcome)

Solid grasp of local SEO: keyword intent, service × location page strategy, internal linking, heading structure

Fluent with AI writing tools (ChatGPT, Claude, etc.) — you use them for ideas and self‑check faster, while applying your own SEO judgment, fact‑checking, and brand‑voice editing. We want someone who directs and verifies AI, not someone who publishes raw AI output

Versatility across industries and voices — you can write convincingly for a roofer, a dentist, and a law firm in the same week, and pick up new industries fast. This is one of the most important things we’re hiring for

Comfortable with both short‑form and long‑form — the concision to make a homepage punchy and convert, and the structure and stamina to keep a 1,500+ word guide organized and engaging

Clear, jargon‑free writing; strong self‑editing; excellent grammar

Reliable communicator who works well from a brief and meets deadlines

Comfortable interviewing clients — you can get a busy business owner talking, ask sharp follow‑up questions, and translate what they say into content and brand voice. Professional and personable mostly on calls or video chats

Strong keyword and topic research — you can build out a keyword/topic plan for a client, not just write around a target we hand you (Ahrefs/SEMrush/Google Keyword Planner)

Local to the Elkins Park, PA area and able to come into our office roughly once a week to collaborate

NICE TO HAVE

Experience writing across multiple industries (any mix of home services, dental/medical, legal, or other local/professional services)

Awareness of regulated‑industry considerations (medical and legal content held to higher accuracy and trust standards)

Familiarity with schema/structured data concepts (you don’t have to code it, just understand it)

Core Competencies
Demonstrates expertise in SEO content writing with a strong focus on developing content strategies, conducting keyword research, and creating both short‑form and long‑form content tailored to diverse industries. Proficient in utilizing AI writing tools while maintaining a clear, engaging, and client‑specific voice.

Hard Skills

SEO Content Writing

Content Strategy Development

Local SEO

Keyword Research

Content Structuring

Meta Title and Description Drafting

Interviewing Clients

Short‑Form and Long‑Form Writing

Content Gap Analysis

Heading Structure

Soft Skills

Clear Communication

Self‑Editing

Interpersonal Skills

Adaptability

Reliability

Industry Keywords

Content Marketing

Local Services

Medical Content Standards

Legal Content Standards

Content Clusters

Editorial Calendars

Client Interviews

Voice Adaptation

Schema Concepts

Conversion‑Focused Writing

Tools & Technologies

ChatGPT

Claude

Ahrefs

SEMrush

Google Keyword Planner

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