SEO Content Writer & Strategist - Elkins Park, Hybrid

ABOUT NEXVEL SOLUTIONS

At Nexvel, we believe local businesses deserve better: better websites, better tools, better strategy. For over 10 years, we've brought the latest technology to the local level, helping businesses compete and win in a digital‑first world. We serve some of the Greater Philadelphia region's most recognized local brands across industries like home services, healthcare, and legal, building modern websites, web apps, and digital experiences that actually move the needle.
THE ROLE

We're looking for a versatile SEO content writer and strategist who understands local SEO, not just someone who writes well, but someone who knows how a page earns rankings and drives leads, can adapt their voice across very different industries, and can help decide what content to create in the first place. One week you might write for a roofer, the next plan a blog calendar for a dental practice or map out service pages for a law firm. You'll both produce content (homepages, service pages, location pages, blog posts) and help shape strategy – topic clusters, editorial calendars, and content‑gap analysis – working from briefs and keyword targets we provide and helping develop them. As we expand into new industries, strategic thinking and adaptability matter as much as writing skill. This is ongoing freelance work with steady volume and room to grow as our client base expands – we're looking for a long‑term collaborator, not a one‑off.
WHAT YOU'LL DO

Write SEO‑optimized web pages: homepages, service pages, and location/service‑area pages.
Create short‑form and long‑form content – concise, conversion‑focused pages and in‑depth long‑form pieces (blog posts, guides, pillar articles).
Transform a content brief (target keyword, audience, key points) into copy that reads naturally and ranks.
Structure content with proper heading hierarchy: one H1, logical H2/H3s, and on‑page SEO fundamentals.
Adapt your voice to each client and industry – plain‑spoken for contractors, warm for dental practices, credible for law firms.
Help develop content strategy: map topic clusters, plan editorial/blog calendars, and run content‑gap analysis.
Recommend what to create and why – tie content to search intent, the customer journey, and the client's business goals.
Interview clients to gather source material – guide conversations to capture expertise, story, and authentic voice.
Research an unfamiliar industry quickly and write with authority and accuracy.
Write locally‑relevant content (neighborhoods, regional specifics) without thin “doorway” pages.
Draft meta titles, meta descriptions, and FAQ sections built for featured snippets / AI search.
Revise based on feedback and hit deadlines consistently.
WHAT WE'RE LOOKING FOR – SEO CONTENT WRITER

3+ years in SEO content writing, including hands‑on experience developing content strategy.
Proven ability to plan content, not just write it – topic clusters, editorial calendars, prioritizing what to create and why.
Solid grasp of local SEO: keyword intent, service × location page strategy, internal linking, heading structure.
Fluent with AI writing tools (ChatGPT, Claude, etc.) – self‑check faster while applying SEO judgment, fact‑checking, and brand‑voice editing.
Must not publish raw AI output – must guide and verify AI contributions.
Must write convincingly across industries – must pivot voice from roofers to dentists to law firms in the same week.
Must be comfortable with both short‑form and long‑form content.
Must have self‑editing skills, strong grammar, and jargon‑free clarity.
Must be a reliable communicator who works well from a brief and meets deadlines.
Must be comfortable interviewing clients – must elicit sharp follow‑up questions and translate interviews into content.
Must possess robust keyword and topic research skills – must build out keyword plans using tools such as Ahrefs, SEMrush, Google Keyword Planner.
Must be local to the Elkins Park, PA area and able to come into office once a week.
Nice to have: experience writing across multiple industries (home services, dental/medical, legal or other local/professional services).
Must understand regulated‑industry considerations (medical and legal content must meet compliance mandates).

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