B2B Content Creator

Overview
Lapeyre Stair is seeking a B2B Content Creator to grow brand awareness and demand for our industrial stair, platform, and access solutions, with a strong focus on social media management, content development, and short-form video. As a leading manufacturer of metal stairs, work platforms, and OSHA-compliant access products, we serve fabricators, contractors, specifiers, and end users nationwide. In this role, you’ll work closely with the Marketing Manager to own our social presence from planning through publishing, creating engaging, channel-specific content that supports brand awareness, engagement, and lead generation while contributing to broader efforts across SEO, paid media, email, and CRM.

Responsibilities

Immerse yourself in understanding global target customers, industry landscapes, applications, and competitive dynamics via on-site visits and comprehensive market research

Lead exploratory discussions on product and company value propositions

Simplify complex concepts into clear and impactful language

Work from design templates to lay out marketing literature and graphics

Provide creative concepts and story boarding for video projects

Present work to leadership and commercial teams with confidence, clarity, and sound rationale

Apply data and insights to inform messaging and optimize results

Work with project managers to ensure deadlines are met, with the ability to manage multiple assignments simultaneously

Qualifications

Bachelor’s degree in Marketing, Communications, Film and Video Production, Journalism or Graphic Design

A high-quality portfolio demonstrating experience writing and producing a wide range of marketing assets

Strong creative and storytelling abilities, with a keen eye for aesthetics and attention to detail

Skilled at asking questions that uncover the root cause and biggest opportunities

Ability to effectively communicate information and complex ideas via imagery, video, and text

Excellent interpersonal skills with the ability to interact with department members as well as engineers and senior leaders

Travel up to 10% to customer sites and industry trade shows, more possible if interested

Desired: Proficient in Adobe InDesign, Illustrator and Photoshop

Desired: Experience with B2B or manufacturing industry

EOE/M/F/Vet/Disabled

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