Manager of Go-To-Market & Communications

OH0713 NW Bancshares HQ

Job Description
Bring strategy to life where it matters most. As the Financial Center Go-To-Market & Communications Manager, you will drive how Northwest Bank shows up in our branches translating big ideas into clear, simple, and actionable experiences for our teams and customers. This role is central to delivering consistent, high-impact execution across the network while keeping the field informed, engaged, and ready to win.

Essential Functions

Go-To-Market Execution

Translate strategic initiatives into actionable, branch-level execution plans

Own the "surround sound" approach for all Financial Center launches and campaigns

Develop rollout tools including quick guides and sales scripts

Ensure strong adoption of new delivery models, tools, and customer engagement routines

Field Alignment and Communication

Own Financial Center communications and serve as a liaison between field teams and corporate partners including Marketing, Internal Communications, and Operations

Create clear, consistent, and on-brand branch communications that drive activation and engagement

Establish and manage a weekly branch newsletter and communication forum

Maintain a master Financial Center calendar to align priorities and timing

Field Insights and Continuous Improvement

Monitor field awareness, activation, and feedback to improve execution

Champion communication simplification by reducing noise, overlap, and complexity across initiatives

Create feedback loops to continuously refine the field experience

Capacity and Operational Readiness

Build and manage a capacity planning model for Financial Centers

Ensure appropriate legal, risk, and compliance review of materials and initiatives

Drive operational readiness for all launches

Enablement and Integration

Partner with Northwest Academy to integrate new initiatives into onboarding and training

Ensure consistent reinforcement of tools, messaging, and behaviors

Additional Essential Functions

Ensure compliance with Northwest’s policies and procedures, and Federal/State regulations

Navigate Microsoft Office Software, computer applications, and software specific to the department in order to maximize technology tools and gain efficiency

Work as part of a team

Work with on-site equipment

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

High School Diploma

Bachelor's Degree in Business, Marketing, Communications, or related

Work Experience

5 - 6 years Retail banking, communications, go-to-market strategy, or field enablement

2 - 3 years Experience partnering cross-functionally with marketing, retail, and/or communication teams

Additional Knowledge, Skills and Abilities

Demonstrated experience translating strategy into frontline execution and measurable results

Strong ability to simplify complex initiatives into clear, actionable guidance

Excellent written and verbal communication skills with an ability to influence at all levels

Experience building field communications, playbooks, or rollout materials

Proven ability to manage multiple priorities and drive execution in a fast-paced environment

Analytical mindset with experience using feedback and performance data to improve outcomes

Change management and adoption experience, especially in branch or frontline environments

Northwest is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.

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