Paid Media Strategist

Overview

Paid Media Strategist: It\'s about creating an everlasting presence. Do you have a background in project management and the ability to work closely with other teams? Are you passionate about creating brand awareness? Do you enjoy helping others collaborate and communicate effectively? If so, being a Paid Media Strategist with Frost could be for you. Frost is committed to fostering an environment that reflects our values and encourages team members to be the best they can be. Frost has a legacy of over 150 years delivering banking services, and we value integrity, collaboration, and excellence.
What you\'ll do

Manage the development and execution of a paid media strategy across multiple lines of business, establishing budget frameworks and optimizing allocations.
Oversee the development of paid media plans in partnership with line of business leaders to ensure campaigns align with Frost\'s business objectives.
Serve as a primary point of contact for PMG, helping track deliverables and maintain accountability across media and creative workflows.
Collaborate with LOB leaders, Creative, and Digital Marketing teams to gather campaign inputs and ensure strategies are communicated clearly to the Integrated Agency Team (PMG, McGarrah Jessee, and FleishmanHillard).
Partner with team leads and the creative director to facilitate collaboration and ensure alignment between PMG and the creative agency McGarrah Jessee.
Help translate campaign strategies into cross-channel execution by coordinating closely with Digital Marketing Strategists, Creative, and Analytics teams.
Work with PMG, the marketing data analyst, and LOB teams to develop performance reports, monitor audience behavior, and identify optimization opportunities.
Support the Automation Specialist by coordinating workflow needs and ensuring automation tasks align with media timelines and campaign goals.
Always take action using integrity, caring, and excellence to achieve win-win outcomes.
What you\'ll need

Bachelor\'s degree in marketing, communications, a related field, or equivalent work experience.
6 years of experience in digital marketing, paid media, or marketing operations.
Familiarity with managing multi-channel paid media campaigns and/or supporting agency partnerships.
Working knowledge of marketing automation and analytics tools (e.g., BlueConic, Google Ads, Google Analytics, Google Tag Manager).
Strong verbal and written communication skills, with the ability to organize information and support the development of clear, actionable plans.
Benefits

Medical, dental, vision, long-term disability, and life insurance
401(k) matching
Generous holiday and paid time off schedule
Tuition reimbursement
Extensive health and wellness programs, including an Employee Assistance Program
Referral bonus program

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