Marketing Manager

Overview KCLS is hiring a Marketing Manager to lead the marketing team within the Communications and Marketing department, including email, social media, video, photography, and web content. The position oversees ongoing and future advertising campaigns and serves as the brand manager for KCLS. This role develops campaigns in partnership with the Communications Manager and Graphics department, utilizing internal resources to achieve organizational goals and increase awareness of KCLS with new and existing patrons across King County.
Responsibilities Lead 4-5 large-scale, system-wide seasonal marketing campaigns annually. Collaborate with the Communications team and lead creative teams to produce promotional content and execute digital components of campaigns and KCLS storytelling in organic channels.
Participate in every phase of the development process, including writing creative/advertising briefs, drafting marketing copy, providing creative direction and feedback, signing off on final production, and ensuring deadlines are met.
Collaborate with cross-functional partners to facilitate project intake and guide marketing strategy.
Plan and manage seasonal and always-on advertising campaigns across digital, print, and social media platforms in collaboration with an advertising agency. Lead internal creative team in concepting, development, production, and handing off final paid media campaign deliverables, including copy.
Serve as a liaison between KCLS and external advertising agency.
Produce and oversee digital content calendar, including social media, email content, and web content.
Focus on brand positioning in the market and alignment with promotional goals. Provide brand management guidance to the department in the development of marketing and communications materials.
Create and maintain marketing processes, best practices, templates, workflows, and checklists.
Act as project manager for the marketing team’s deliverables.
Establish goals, action plans, timelines, and expectations with department leadership for successful team performance.
Qualifications Education and Experience Bachelor’s degree in marketing, business administration, or related field.
Five years of experience in marketing roles, preferably with digital marketing, content development, advertising, and/or photo and video direction.
Three years of experience leading or managing a team or campaign.
Any equivalent combination of education and experience that provides the necessary qualifications to perform the duties of the position.
Knowledge and Skills Working knowledge of strategic marketing best practices.
Working knowledge of content production and ideation.
Working knowledge of digital marketing tools.
Skilled in writing short and long form content.
Skilled in collaborating with audio/visual experts in content production.
Confident communicator and presenter with an interest in teaching others.
Proficient in marketing platforms (e.g., Google Analytics, HubSpot, Adobe Creative Suite).
Strong verbal, active listening, and written communication skills with diverse audiences.
Demonstrated collaboration with cross-functional teams and stakeholders.
Flexible and adaptive to changing needs; strong organizational and time-management skills.
Critical thinking and sound judgment.
Licenses and Certifications A valid Washington State driver’s license is required.
Physical Demands Constantly sit; occasionally stand and walk. Some events may require more standing and walking.
Occasionally reach up and reach down; frequently reach chest level with hands and arms.
Keyboarding and repetitive motions may be frequent.
Occasionally operate foot controls.
Require extensive close work, including use of computer monitor.
Occasionally lift up to 10 lbs. and rarely lift and carry up to 35 lbs.
Seldom push/pull carts and wheeled equipment with light force.
Work Environment Work is performed in a typical office environment and in the community for engagement activities. Work schedule may include occasional early morning, evening, and/or weekend meetings. Some travel within the service area is required. Hybrid telework may be allowed upon request.
Equal Opportunity KCLS is an equal opportunity employer. We value diverse perspectives and encourage applicants from all backgrounds to apply.

#J-18808-Ljbffr