Marketing Content Specialist (Hybrid) - Siteman Cancer Center

Position Summary
Location: ST. LOUIS, MO 63108
Scheduled Hours: 40

The Content Specialist, Physician Engagement and Strategic Communications, supports physician engagement, provider promotion, and oncology marketing initiatives through development of clinically aligned content, thought leadership materials, engagement communications, digital storytelling, social media strategy, and provider-facing communication workflows across regional and national markets for Siteman Cancer Center. The position works collaboratively across strategic communications, physician engagement, provider promotion, digital strategy, clinical leadership, and operational teams to support referral engagement initiatives, provider communications, educational programming, institutional storytelling, physician visibility, and provider-focused digital marketing efforts aligned with oncology growth priorities. This position develops and maintains physician-facing communication materials supporting referral engagement and provider relationship initiatives, supports development of referral communication workflows, provider engagement messaging, onboarding materials, and off‑boarding communications, and leads email engagement content, including CRM messaging, director newsletter content, program newsletter content, and clinical trial newsletter content. The Content Specialist leads the development of physician thought leadership materials, provider profiles, specialty content, and provider storytelling initiatives, develops content supporting physician visibility strategies across social media, digital, educational, and professional engagement channels, and supports provider promotion efforts tied to speaking engagements, educational events, media opportunities, podcasts, webinars, and strategic engagement campaigns. This position supports the search findability, GEO and provider‑directed and physician‑facing content optimized for search visibility, discoverability, and engagement across digital platforms, telling provider‑directed storytelling, and leading content development for CME programming, tumor boards, webinars, physician education initiatives, and specialty‑focused engagement events. The Content Strategist reports to the Director of Content and Strategic Communications and works across disciplines within the Marketing and Communications team.

Job Description
Primary Duties & Responsibilities
Content Planning and Development

Writes copy/messaging/content supporting the brand strategy across digital and print, including web, social, email, video scripts, presentations, events, and thought leadership.

Collaborates with organization and department leads to help plan and execute projects to ensure cohesive brand representation to all audiences.

Maintains stewardship of brand tone and voice by establishing a working understanding of department’s operations, objectives and audience(s).

Contributes to the development of strategies for multichannel campaigns to build awareness, influence consideration, and drive enrollment.

Works closely with the Director to align messaging with brand standards.

Reviews copy for grammar, syntax and brand style and proofs prior to deployment to ensure accuracy, consistency and completeness.

Research, Ideation and Measurement

Understands and actively researches the evolving higher education landscape, bringing forward innovative ideas and media solutions that align with WashU goals and mission to enhance current strategies and push boundaries in higher education marketing.

Develops a deep understanding of department and institutional initiatives and how they drive reputation across all audiences.

Contributes to brainstorming sessions and brand development, collaborating cross‑functionally with stakeholders to ideate and execute communications that resonate with prospective student, current student, faculty and alumni audiences.

Ideates within the context of cross‑channel performance based on overall impact on reputation and applications.

Participates in meetings and presentations to discuss marketing content performance, interpretation of data, and actionable plans based on findings.

Identifies and presents new opportunities/areas of marketing content that will improve audience favorability.

Performs other duties as assigned.

Working Conditions
Job Location/Working Conditions

Normal office environment.

Physical Effort

Typically sitting at desk or table.

Repetitive wrist, hand or finger movement.

Equipment

Office equipment.

Education
Required Qualifications: Bachelor’s degree

Preferred Qualifications: Bachelor’s degree – Communications, Bachelor’s degree – English, Bachelor’s degree – Journalism, Bachelor’s degree – Marketing

Certifications/Professional Licenses
No specific certification/professional license is required for this position.

No additional certification/professional licenses unless stated elsewhere in the job posting.

Work Experience
Relevant Experience (3 Years)

No additional work experience unless stated elsewhere in the job posting.

Skills
Required Skills: Not Applicable

Analytical Thinking

Brand Alignment

Content Development

Content Optimization

Copywriting

Creative Concepts

Creative Copy

Deadline Management

Decision Making

Detail‑Oriented

Digital Media Channels

Market Dynamics

Marketing Analytics

Medical Communications

Negotiation

Physician Engagement

Planning Ability

Problem Solving

Referral Development

Simplifying Complex Information

Strategic Influence

Strategic Thinking

Strategy Development

Team Collaboration

Time Management

Grade
G11

Salary Range
$53,100.00 – $90,600.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one’s qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Benefits Statement
Personal

Up to 22 days of vacation, 10 recognized holidays, and sick time.

Competitive health insurance packages with priority appointments and lower copays/coinsurance.

Take advantage of our free Metro transit U‑Pass for eligible employees.

WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

WashU covers the cost of tuition for you and your family, including dependent undergraduate‑level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.

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