Marketing and Community Manager

About VITAL
Our mission at VITAL is to create places people love. We focus on bouldering and also offer yoga, aerial, cycle, and fitness programs. Our gyms are open 24/7 for members and open to the public during the day.

About The Job
The Marketing & Community Manager (MCM) is responsible for promoting VITAL, strengthening member engagement, and supporting gym growth through marketing, events, partnerships, social media, and in‑gym initiatives.

Responsibilities

Develop and support marketing strategies that grow brand awareness, promote gym offerings, and strengthen the VITAL community.

Plan and execute marketing campaigns, gym initiatives, and events through social media, newsletters, in-gym flyers, website updates, and other promotional channels.

Manage and grow facility social media accounts, including feed posts, stories, comments, DMs, customer questions, and community engagement.

Create photo, video, written, and graphic content that supports marketing campaigns, events, apparel launches, and gym programming.

Maintain a consistent VITAL brand voice and visual style across social media, newsletters, flyers, signage, website content, photography, video, and other promotional materials.

Design, update, and maintain facility signage, flyers, promotional graphics, and other in‑gym marketing materials.

Keep the VITAL website accurate, up to date, and aligned with current programs, events, campaigns, and facility needs.

Plan, organize, and project‑manage events, including competitions, community meetups, special events, and other member‑facing initiatives.

Coordinate staff support for events, campaigns, and marketing projects as needed.

Collaborate with operations leadership and the cross‑facility marketing team to support local and regional initiatives.

Build relationships with local businesses, community organizations, special groups, and potential partners to create cross‑promotional opportunities that benefit the VITAL community.

Secure sponsorships, donations, and partner support for events and marketing initiatives.

Support the development, organization, and launch of new apparel designs and merchandise initiatives.

Track and review campaign performance, event engagement, and marketing data to better understand what is working and where improvements can be made.

Stay knowledgeable and engaged with VITAL’s offerings, including climbing, fitness, youth programs, events, memberships, and general operations.

Foster strong member engagement through in‑person connection, social media interaction, events, and community‑focused programming.

Oversee and manage the Financial Support Program.

Qualifications

Experience creating marketing content for social media, email, print, and web.

Strong writing, editing, and communication skills.

Experience with photography, videography, graphic design, or basic content editing.

Comfort using tools such as Adobe Creative Suite, Canva, Mailchimp, Squarespace, or similar platforms.

Ability to manage social media accounts, including posts, stories, comments, messages, and customer responses.

Strong organization and project management skills.

Experience planning, promoting, or supporting events.

Ability to maintain brand standards across written, visual, and digital materials.

Comfort tracking SEO, basic marketing, social media, or event performance data.

Ability to work with staff, members, businesses, and community partners.

Benefits

Salary position $65k – $75k

Structured wage increases

401K matching

Health insurance programs

Internal benefit programs

PTO

Mental health program

Employee membership with access to all programs and classes

Friends and family benefits

We encourage applicants of all backgrounds to apply. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity, or disability.

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