Product Manager- Korean Bilingual

Overview

The Company is a global manufacturer and supplier of electrical equipment and products, looking to establish its presence in the North American market under its own brand name.
Responsibilities

Manage content creation for marketing materials, including brochures, manuals, presentations, and datasheets, ensuring consistency in brand messaging.
Coordinate with Korea HQ to align global marketing strategies and maintain content consistency; facilitate regular communication to ensure coherence.
Collaborate with cross-functional teams (sales, customer service, and design) to ensure marketing efforts are integrated and aligned with overall business strategies and goals.
Conduct product management activities by gathering and documenting customer requirements, creating product specifications, and aiding in the development of the product roadmap.
Collaborate with the product strategy team in Korea to ensure that marketing materials accurately reflect product features and capabilities; provide input during product design and development.
Conduct comprehensive market research and competitor analysis to identify industry trends, target audience, and new growth opportunities; present findings through detailed reports and actionable insights.
Analyze the performance of marketing campaigns using various metrics and analytics tools; provide recommendations for improvement based on data-driven insights.
Manage relationships with external agencies, vendors, and partners to ensure high-quality deliverables and adherence to project timelines.
Stay updated on the latest marketing trends, tools, and technologies; propose and implement innovative ideas to enhance marketing effectiveness.
Prepare and present regular performance reports to senior management, highlighting key metrics, achievements, and areas for improvement.
Develop and implement pricing strategies based on market research, cost analysis, customer-value perception, and competitive positioning; continuously assess and adjust pricing policies to ensure profitability and market competitiveness.
Monitor product performance and customer feedback to identify opportunities for product improvements and innovation; facilitate communication between customers and the product-development team.
Conduct training sessions and create documentation for sales and customer-service teams to ensure they have the knowledge and tools to effectively support and promote the product.
Qualifications

Bachelor’s degree in Marketing or Engineering (Electrical, etc.)
Proven experience in a B2B environment
Ability to work independently and as part of a team in a fast-paced environment
Effective oral and written skills and ability to synthesize and present findings to audiences ranging from C-level to factory-floor
Analytical skills with an intermediate level in Excel and PowerPoint
Excellent written and verbal communication skills in English and Korean

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