CRM Manager

Optomi, in partnership with an enterprise manufacturing company, is seeking an experienced CRM Manager to lead the administration, enhancement, and strategic direction of a Microsoft Dynamics 365 Customer Engagement (CE) environment supporting a large enterprise user base.
This individual will oversee platform governance, system configuration, security, user adoption, and ongoing optimization while partnering with business leaders and technical teams to deliver scalable CRM solutions aligned with organizational objectives.
Location: Onsite 5x per week (Outside of Atlanta, GA) Type: Permanent, Direct Hire W2 Only Required Experience Bachelor's degree in Information Technology, Computer Science, Engineering, or a related field.
Experience administering Microsoft Dynamics 365 Customer Engagement (CE) within a large enterprise environment supporting 1,500+ users.
Strong hands‑on experience configuring and administering Dynamics 365 CRM.
Experience with Microsoft Power Platform and SharePoint.
Strong understanding of Dynamics 365 security, governance, and role‑based access control.
Experience leading technical teams, mentoring staff, and managing cross‑functional initiatives.
Excellent communication, stakeholder management, analytical, and problem‑solving skills.
Preferred Qualifications Experience within manufacturing or construction industries.
Proven success delivering medium‑to‑large scale Microsoft Dynamics 365 CRM implementations.
Strong understanding of the Dynamics 365 CRM data model.
Experience with release management, environment management, data migration, cutover planning, and hypercare support.
Experience leading tenant‑to‑tenant migrations.
Ability to align technical solutions with broader business objectives and long‑term platform strategy.
Key Responsibilities Own and manage the Microsoft Dynamics 365 CE platform across multiple business units, ensuring platform stability, scalability, governance, and overall business value.
Lead Dynamics 365 implementations, enhancements, and system optimization initiatives while providing hands‑on configuration of entities, forms, views, business rules, workflows, dashboards, and security.
Administer user accounts, licenses, security roles, territories, and environment management across Development, Test, UAT, and Production environments.
Collaborate with business stakeholders to gather requirements, recommend solutions, prioritize enhancements, and translate business needs into technical capabilities.
Partner with developers and technical teams on integrations, customizations, APIs, plugins, Power Platform solutions, and SharePoint connectivity.
Oversee release planning, deployments, data migration activities, and post‑deployment support to ensure successful implementation and user adoption.
Drive CRM governance by maintaining data integrity, security best practices, role‑based access controls, and platform performance.
Lead, mentor, and support CRM team members while serving as the primary liaison between IT and business stakeholders.
Develop dashboards and reporting solutions utilizing Dynamics 365 and Power BI to deliver actionable business insights.
Champion user adoption through training, documentation, help desk support, and continuous process improvement initiatives.

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