The Vice President of Experiential Marketing sits within Citi’s Marketing and Franchise Development group, leading experiential strategy and execution for Citi’s US consumer card portfolio. They partner with product, media, and agencies to deliver high-impact programs that drive awareness, acquisition, and engagement.
They manage budgets, ensure timely, compliant delivery, and guide cross-functional teams to produce brand experiences that differentiate Citi’s card offerings while maintaining
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VP, Experiential Marketing & Activation Strategy
Citigroup Inc. · New York, NY, USA ·
- Job type:
- Full Time