Social Media Manager

At Pair of Thieves, we make basics that aren't basic. We create underwear, socks, tees, loungewear, and essentials that combine innovative fabrics, thoughtful design, and a healthy dose of personality. You'll find us at Target, Walmart, Amazon, and on our own site, reaching millions of customers every year.
We're looking for a Social Media Manager who understands how to make an apparel brand relevant every single day—not just through beautiful content, but through storytelling, community, culture, and speed. This role is equal parts strategist, creator, analyst, trend hunter, and project manager. This is a hands‑on, multifunctional role. You will strategize, create, shoot, edit, analyze, and ship, often in the same day.
This is an in‑office position based in Los Angeles. We believe the best ideas happen when creative teams work together.
What You'll Do

You'll own Pair of Thieves' day-to-day organicsocial presence across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, and emerging platforms.
Responsibilities include

Develop and execute the social media strategy aligned with brand and business objectives.
Build monthly and weekly content calendars that balance product launches, evergreen storytelling, retailer support, brand campaigns, seasonal moments, and cultural trends.
Create engaging social-first content including video, photography, graphics, behind-the-scenes content, employee features, and trend-driven creative.
Plan and direct photo and video shoots specifically for social channels.
Write compelling captions that sound like Pair of Thieves—funny, clever, authentic, and never trying too hard.
Manage posting schedules and ensure consistent execution across every platform.
Grow our audience through organic social strategies that prioritize engagement over vanity metrics.
Own organic and brand social and community. Partner with the Retail and Paid Media Lead, who owns paid social buying and budget, by supplying platform-native creative, briefs, and trend direction.
Build meaningful conversations with our community by responding to comments, DMs, and customer interactions.
Identify emerging social trends, memes, creators, sounds, and formats before they become mainstream.
Partner with Design, Product, Merchandising, Marketing, Ecommerce, and Sales to ensure social content supports key business initiatives.
Work closely with our retailer marketing teams to amplify launches at Target, Walmart, Amazon, and other partners.
Run the creator and affiliate programs, sourcing talent, brief campaigns, managing product seeding and measuring results,
Manage relationships with creators and influencers, including sourcing talent, briefing campaigns, negotiating partnerships, and measuring results.
Track performance across all platforms and deliver monthly reporting with actionable insights—not just numbers.
Test new ideas constantly through A/B testing, creative experimentation, and rapid iteration.
Help maintain and evolve the Pair of Thieves brand voice across every social touchpoint.
What We're Looking For

6-8+ years managing social media for an apparel, footwear, lifestyle, consumer products, or retail brand.
A true multidisciplinary operator who can strategize, create, produce, analyze, and project-manage. Single-lane specialists will not be a fit. We need someone who can do all of it, not hand most of it off.
Deep understanding of Instagram, TikTok, YouTube, Pinterest, Facebook, and emerging platforms.
Knowledge of how organic and creator content feeds paid social, working alongside the paid media owner.
Exceptional copywriting skills with the ability to adapt tone for different audiences.
Strong eye for photography, styling, composition, and short-form video.
Experience creating content that feels native to each platform rather than repurposed.
Understanding of apparel merchandising, product launches, seasonal storytelling, and fashion trends.
Experience collaborating with photographers, videographers, designers, and creative agencies.
Comfortable working in a fast-moving environment where priorities can change quickly.
Highly organized with excellent project management skills.
Strong analytical mindset with experience using platform analytics and social reporting tools.
Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools.
Familiarity with social scheduling platforms such as Sprout Social, Later, Dash Hudson, or similar.
Bonus Points

Experience working with major retail brands like Target, Walmart, Costco, or Amazon.
Experience managing creator and influencer programs.
Knowledge of paid social creative best practices.
Experience launching consumer products in a high-growth environment.
Photography or video editing experience.
Success in This Role

After your first year, you will have:
Increased organic engagement and audience growth across key social platforms.
Built a consistent and recognizable Pair of Thieves social voice.
Created a repeatable content engine that supports product launches, retailer partnerships, and brand storytelling.
Established a strong network of creators who authentically represent the brand.
Developed reporting that clearly connects social performance to brand awareness, traffic, and business objectives.
Why Pair of Thieves?

We're building one of the fastest-growing apparel brands in the basics category. We move quickly, challenge convention, and aren't interested in making the same thing everyone else is making.
If you love apparel, understand internet culture, know what makes people stop scrolling, and want to help shape the voice of a brand that's anything but ordinary, we'd love to meet you.

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