Digital Marketing Manager

Owns Gladstone’s brand presence and digital marketing across all five locations and specialty programs — content creation, the website, digital campaign management, paid media, external partner relationships, and brand consistency. Equally comfortable writing a patient-facing Instagram caption, managing a Google Ads campaign, and presenting a content strategy to leadership.

Content Strategy & Creation

Own the content calendar across all social media channels, programs, and locations.

Create and publish content for TMS, KAP, DBT, Weight Management, and general psychiatry programs.

Produce service- and condition-education content (the “what we treat / what we do” content). (merged)

Write and produce both the internal staff newsletter and the referral source newsletter.

Maintain Psychology Today profiles, Birdeye listings, and all insurance / school directory presence.

Develop program-specific messaging in alignment with brand voice and clinical accuracy.

Website, SEO & SEM

Own the website platform and the service / program pages across all five locations and programs. (merged)

Maintain provider bios and clinician spotlights / profiles. (merged)

Own campaign landing pages and conversion-rate optimization, partnering with the Patient Engagement & Retention Manager on conversion. (merged)

Own SEO strategy: keyword targeting, on-page optimization, content alignment, and rank tracking.

Own local SEO and the Google Business Profiles for all five offices. (merged)

Monitor and report on website analytics (traffic, conversions, source attribution).

Identify and recommend new digital channels or tools as the organization grows.

Paid Media & Advertising

Manage Google Ads campaigns: strategy, copywriting, budget pacing, and performance reporting.

Run paid social, display, programmatic, retargeting, and traditional buys (TV / radio / print) alongside search. (merged)

Own healthcare ad compliance — Google restricted-category policies, LegitScript-type certification, and truthful-claims review. (merged)

Report paid budget, ROAS, and attribution by program. (merged)

External Partnerships & Media

Serve as the day-to-day relationship manager for external marketing partners.

Coordinate Gladstone’s participation in community events, sponsorships, and earned media opportunities including the WJZ Wellness Wednesday segment.

Amplify clinician thought leadership and individual PR — lectures, awards, and expert commentary. (merged)

Brand, Design & Recruitment Marketing

Enforce brand standards across all collateral, digital assets, and external communications.

Produce or oversee design of flyers, brochures, email templates, and promotional materials (Canva, MailerLite, and similar tools).

Own recruitment / employer-brand marketing and careers content to support provider hiring (with HR). (merged)

Collaborate with the CGO on campaign briefs and new program launches.

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