Senior Manager of Integrated Marketing

Senior Manager-Social Media, Influencer, PR and Partnerships

Medela LLC in McHenry IL
Hybrid Work Schedule: On-site three days a week in McHenry IL, two days home office
Salary starting at $125K plus bonus
We're looking for a strategic, current, and hands-on marketing leader to shape how our consumer brand shows up in the world. As Senior Manager of Social, Influencer, PR and Partnerships, you'll lead the development and execution of integrated programs that drive brand visibility, cultural relevance, and demand.
In this role, you will translate brand strategy into impactful external visibility and demand-driving programs across modern marketing channels—including current social, earned media, creator ecosystems, and strategic partnerships. You'll work cross-functionally to elevate brand presence, engage new audiences, and support commercial growth.
This role sits at the intersection of brand storytelling, creator culture, and commerce—bringing our products to life across social platforms, earned media, influencer partnerships, and collaborations that reach and resonate with today's consumers.
What You'll Do

Lead Social Strategy: Own and evolve our social media approach—defining channel strategy, content direction, and best practices to drive engagement and growth
Drive PR & Earned Media: Partner with internal teams and agencies to amplify brand storytelling, secure media coverage, and manage reputation
Build Influencer & Creator Programs: Develop and scale a high-impact creator ecosystem—from campaign ideation to relationship management and performance tracking
Launch Strategic Partnerships: Identify and execute brand collaborations that expand reach, tap into new audiences, and build cultural relevance
Connect Brand to Commerce: Support influencer and affiliate initiatives that drive product awareness, education, and conversion
Collaborate Cross-Functionally: Work closely with Brand, Product, Digital, and Sales teams to align campaigns with product launches and business priorities
Measure What Matters: Track performance across channels, generate insights, and continuously optimize for impact
You know today's influencers and content creatives
What You Bring

6–10 years of current experience in social media, PR, influencer marketing, partnerships, or brand communications—ideally within consumer products, retail, or lifestyle brands
Deep understanding of today's current social platforms, creator ecosystems, and digital media trends
Strong knowledge of today's current influencers and content creatives
Strong analytical skills with experience in performance tracking and campaign measurement
Strong experience with Socialbakers, Sprinklr, Meltwater, Canva, and Figm
Proven success building influencer/creator programs and securing earned media coverage
Experience working across integrated marketing teams and managing external partners/agencies
Analytical mindset with the ability to turn data into actionable insights
Excellent storytelling, communication, and project management skills
Why This Role

Opportunity to shape a growing consumer brand's voice and presence across high-impact channels
Work at the forefront of influencer, social, and partnership-driven marketing
Highly collaborative environment with visibility across brand and commercial leadership
Comprehensive benefits plan
401K with match
Money Purchase Plan
16-week Paid Parental Leave
Generous PTO package, including 14 paid holidays
A great place to work!