Lead Web Designer

Mid-Level Web Designer This is a mid-level Web Designer role on our Marketing team. With your assistance, our content team's hard work will find the right audience and deliver information and solutions through web and email touchpoints. You will help keep our company and client websites firing on all cylinders and ensure visitors get the most out of their online interactions.
Responsibilities:
Lead the ideation and creation of high-converting web design comps based on content and ad campaign strategies, with a focus on conversion rate optimization (CRO) and user journey mapping
Spearhead ongoing website and landing page optimization initiatives through data gathering, analysis, and strategic A/B testing of both design and copy elements
Apply advanced UI/UX best practices to optimize user journeys and drive measurable conversion improvements
Design and optimize landing pages specifically for paid advertising campaigns with a conversion-first mindset
Develop conversion-focused email marketing designs that drive engagement and action
Create and maintain websites, web pages, and landing pages by coupling brand standards with design and development best practices
Maximize content delivery and discoverability through technical SEO, GEO (Generative Engine Optimization), and LLM optimization strategies
Stay ahead of the evolving digital landscape, including emerging trends in search, AI-driven discovery, and user behavior
Work with frontend developers to ensure optimal design, SEO, tracking, and performance implementation
Oversee the creation and maintenance of HTML email templates across various CRM systems
Work within customer data platforms (CDP) to leverage data for design decisions
Mentor web designer on strategic conversion thinking, technical implementation, and design best practices
Provide expert, solution-based guidance to team members on web design and optimization strategies
Collaborate with marketing data analyst and digital marketing specialist to implement and maintain ad trackers and attribution systems
Foster a culture of testing, learning, and continuous improvement
Demonstrate thought leadership through innovative, out-of-the-box thinking and problem-solving
Maintain continuous focus on professional development and staying current with industry trends, technologies, and best practices
Bring fresh perspectives and proven strategies from B2B and B2C environments
Position Requirements
Bachelor's degree in Web Design, UX/UI Design, Digital Marketing, or related field, OR 5+ years of proven equivalent work experience
Demonstrated leadership experience with a track record of mentoring and developing team members
Proven success in conversion rate optimization with measurable results from A/B testing initiatives
Experience designing for both B2B and B2C audiences (technology company experience a plus)
Expert-level proficiency in HTML, CSS, and CSS preprocessors (Less or Sass)
Advanced knowledge of technical SEO best practices, GEO strategies, and LLM optimization
Experience with a variety of CMS platforms
Proficient in Photoshop, Illustrator, Figma, and/or other modern design tools
Strong understanding of ADA compliance and accessibility best practices
Experience with analytics platforms and data-driven design decision making
Proven ability to design with conversion optimization as the primary goal
Deep understanding of UI/UX principles and user journey optimization
Experience designing high-performing email marketing campaigns
Strategic thinker with exceptional problem-solving skills and interest in in-depth discovery work
Out-of-the-box thinking with ability to innovate and test new approaches
Strong, demonstrated written and verbal communication skills with ability to articulate design rationale
Excellent attention to detail and a keen eye for aesthetics balanced with conversion goals
Ability to multi-task, prioritize, and manage multiple projects efficiently
Proven ability to work both independently and collaboratively, completing tasks without direct supervision
Adaptable, proactive, with a demonstrated ownership thinking mentality
Data-driven mindset with ability to analyze results and iterate based on insights
Candidates must be legally authorized to work in the United States and must not now or in the future require visa sponsorship to continue employment
Bonus Skills
Experience with Astro
Experience with GitHub and version control workflows
Experience with SiteImprove or similar optimization platforms
Experience with MailChimp or other email marketing/CRM systems
Experience with Bloomreach or other customer data platforms (CDPs)
Proficiency in JavaScript for enhanced interactivity and functionality
Experience with ClickUp or other project management tools
Experience with Google Optimize, VWO, Optimizely, or other A/B testing platforms
Familiarity with heatmapping and user behavior tools (Clarity, Hotjar, Crazy Egg, etc.)
Understanding of conversion copywriting principles
Experience with marketing automation platforms
Ready to Join Us? If you are passionate about web design, thrive in a dynamic environment, and are excited to bring innovative ideas to life, we encourage you to apply today!
Apply Now and be a part of a team that values creativity, collaboration, and continuous improvement!
*Candidate(s) who are offered a position will be required to successfully pass a pre-employment background check and drug screening.
*TalkingParents is an Equal Opportunity Employer