Product Marketing Lead - Corporate & Investment Bank

Position Overview Corporate & Investment Banking (CIB) Product Marketing Lead supports the development and execution of marketing initiatives across the Institutional Services, Capital Markets, Corporate Banking, and Equities businesses, driving awareness, engagement, and growth across the full CIB platform.
Key Responsibilities Execute marketing plans and campaigns that align with business growth objectives.
Develop and manage high‑impact marketing content, including thought leadership, market insights, client success stories, presentations, one‑pagers, web content, and sales enablement materials.
Coordinate and execute campaigns across owned, earned, and paid channels with the broader marketing organization.
Collaborate with business leaders and subject matter experts to promote key accomplishments, capabilities, solutions, and market perspectives.
Assist in bringing new products, services, and strategic initiatives to market through coordinated marketing and communications efforts.
Create and maintain marketing assets that support all stages of the client journey, from awareness to business development.
Manage project timelines, stakeholder reviews, approvals, and delivery to ensure successful execution.
Monitor campaign and content performance, analyze key metrics, and provide insights to optimize future marketing efforts.
Ensure all marketing activities comply with financial services regulations, compliance requirements, and brand standards.
Support continuous enhancement of marketing processes, tools, and workflows across the CIB marketing function.
Qualifications 3‑5 years of experience in B2B marketing, product marketing, financial services marketing, or a related field.
Bachelor's degree in Marketing, Business, Communications, or a related discipline.
Preferred experience supporting marketing initiatives within Corporate & Investment Banking or broader financial services.
FINRA Series 7 license preferred or ability to obtain within six months of hire.
Strong content development and storytelling skills, translating complex financial concepts into client‑focused messaging.
Experience executing integrated marketing campaigns across digital, web, email, social media, events, and sales enablement channels.
Understanding of marketing channel strategies and effective content leveraging across platforms.
Demonstrated ability to manage multiple projects simultaneously and collaborate across cross‑functional teams.
Strong analytical mindset with experience tracking performance metrics and using data to inform decisions.
Excellent communication, organizational, and project management skills.
Self‑starter with strong attention to detail in a fast‑paced, highly collaborative environment.
Adaptable and comfortable navigating evolving business priorities.
Proficiency with collaboration and project management tools such as Asana (preferred).
Familiarity with Salesforce Marketing Cloud, Salesforce CRM, Google Analytics, and other marketing automation and reporting platforms.
Equal Opportunity Texas Capital is an Equal Opportunity Employer.

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