Lead Marketing & Enablement Consultant- Merchant Services

Location: 726 Exchange Street, Buffalo, New York. Hybrid in Cleveland, OH highly preferred; role requires on-site 3 days per week for employees residing in specified cities; remote work offered if outside KeyBank footprint.
About Commercial Bank
The Commercial Bank, now inclusive of Payments, is the heart of KeyBank’s business segment and is targeted for rapid growth. It comprises commercial client relationship teams, risk, onboarding, servicing, Institutional Bank payments business development, and payments products and solutions, serving a wide breadth of industry verticals and client segments. Our solutions support commercial and business entities of all sizes—from a mom-and-pop restaurant to a publicly traded corporation.
Job Summary As a key member of the Commercial Product Marketing and Enablement Team, the Lead Marketing & Sales Enablement Consultant plays an essential role in how KeyBank brings its Merchant Services solutions to market and how field and sales teams deliver them effectively.
Key Responsibilities Go-to-Market Strategy & Execution — drive execution of internal readiness and sales activation strategies for new and enhanced Merchant Services products, translate product strategies into customer‑centric value propositions, marketing and sales enablement plans, and launch materials.
Partner with Product and BD teams to identify the right audiences, deployment channels, and success metrics for GTM campaigns, webinars, and events.
Product Positioning, Messaging & Content Development — develop client‑centric narratives and competitive messaging, build consistent messaging frameworks, maintain deep knowledge of Merchant product capabilities, roadmaps, and client use cases.
Sales Enablement & Field Readiness — create marketing materials that help front‑line teams understand the why, what, and how behind solutions; build and maintain scalable sales enablement tools (pitch decks, product one‑pagers, sell sheets, talk tracks, battle cards, quick reference guides, demo scripts, storyboard flows, “Meeting‑in‑a‑Box” and campaign activation toolkits); structure and deliver virtual and in‑person training sessions, product demos, and sales coaching modules; manage a centralized content repository; gather feedback to optimize enablement content, improve training effectiveness, and inform product positioning.
Sales Play Development — build solution‑focused sales plays that integrate products, market insights, and client needs into actionable guidance, provide step‑by‑step playbooks outlining target segments, discovery questions, value proof points, partner roles, and follow‑up actions, enable adoption through training, communications, and field support.
Planning & Accountability — manage marketing and enablement projects end‑to‑end, including scoping, planning, design, execution, approvals, delivery, and ongoing maintenance; maintain clear documentation, track progress, and proactively communicate status updates to stakeholders; own commitments and deliver results with minimal escalation; maintain a detailed content and campaign calendar with appropriate timelines and deadlines.
Marketing Collaboration — partner with Corporate Center Marketing to support integrated campaigns across paid, earned, social, and owned channels that drive brand awareness, engagement, and product adoption; ensure product‑specific content aligns with enterprise brand guidelines and messaging platforms.
Market Insights & Reporting — evaluate sales enablement materials and training programs for effectiveness and adoption, refine based on data and field insights; provide reporting on campaign performance, sales engagement, content utilization, and product adoption.
Education Bachelor’s degree in Marketing, Business, Finance, or a related field.
Work Experience 5+ years of experience in product marketing or sales enablement within the financial services industry or fintech B2B.
Preferred experience in merchant service marketing.
Strong understanding of B2B financial solutions, especially in Commercial Banking.
Experience building sales enablement frameworks, training content, and product positioning assets strongly preferred.
People Leadership & Team Development May directly manage and develop a Marketing Consultant, providing coaching, prioritization guidance, and day‑to‑day direction; establish clear goals, performance expectations, and development plans aligned to team and organizational priorities; foster a culture of ownership, accountability, and continuous improvement.
Skills & Competencies Marketing Strategy Development — guide cross‑functional teams with marketing briefs, ensure campaign objectives, audience insights, messaging, and deliverables are clearly defined and executed with precision.
Sales Enablement Expertise — develop sales tools, training content, and structured plays that help teams sell more effectively.
Exceptional Organization — manage multiple workstreams with strong prioritization, accuracy, and attention to detail.
Strategic Planning — shepherd marketing and enablement projects from ideation to completion, track performance, and adapt based on results; create detailed project plans with timelines, milestones, and dependencies.
Strong Communication & Storytelling — translate complex financial solutions into clear, compelling client‑centric narratives.
High Accountability & Ownership — take responsibility for commitments, communicate proactively, and deliver flawless execution.
Content & Platform Proficiency — experience with Salesforce, learning management systems, or enablement platforms; comfortable developing content for digital and in‑person use.
Cross‑Functional Collaboration — work effectively across product, risk, marketing, sales, L&D, and operations with strong interpersonal skills and a solutions‑oriented mindset.
Compensation & Benefits This position is eligible to earn a base salary in the range of $80,000.00 - $150,000.00 annually. Placement within the pay range may differ based on skills, experience, and geographic location. Compensation also includes eligibility for incentive compensation, which may include production, commission, and/or discretionary incentives. The role offers flexible office arrangements: in‑office presence is prioritized, with remote options where the role can be performed effectively from a mobile environment.
Job Posting Expiration Date: 08/02/2026
KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status, or any other characteristic protected by law. Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.
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