Director, Omni-Channel Retail Marketing - Target

Director, Omni-Channel Retail Marketing - Target

Mattel, Inc., a leading global play and family entertainment company, is seeking a Director Omnichannel Retail Marketing to lead the Target account. This strategic leader will drive omni-channel marketing retail strategy and activation for the account across all Mattel brands in close partnership with the Sales team.
This role will be located in our Headquarters in El Segundo, CA and will require occasional travel to the account.
Account Strategic Planning
Use key shopper insights, syndicated data, customer data to identify emerging strategies & develop innovative solutions
Develop long term strategic account plans in partnership with sales
Creates in-year activation plan
Ensures all major account promotional programs tie to brand tentpoles and priorities
Manages team on deliverables for key product meetings with Customers: Spring/Fall/NY Toy Fairs
Closely partners with sales on development and presentation of materials for key strategic account meetings: JBPs, Top to Tops, CP Executive Meetings
Promotional Planning
Leads team in the Strategy and activation of Retail Promotional Programs (based on insights and aligned to Mattel priorities) in partnership with Sales
Manage team to strategize, pitch, track, execute, analyze all ads, features and key marketing investments (Catalogue, top toy, etc.)
Manage team to maintain full year promotional calendars across brands
Maintain post-mortems conducted by the team for future opportunities
Differentiation
Develop recommendations on future customized strategy based on analysis, insights, and retailer strategy
Use customer and shopper insights to partner with National Marketing on the line selection and First to Market process
Online Leadership and Merchandising
Drive digital strategy for.com site
Manage team to strategize, plan, execute online programs and presence
Manage Retail Media relationship, lead Retail Media strategy, budget, account plans, analysis and optimization in partnership with our retail media agency
Negotiate online brand presence and programs with retailer partners
Budget Management
Develop non-media plan by brand in partnership with sales, laddering up to National Marketing allocation
Align on non-media brand allocation with NAD National leads
Align on any cross brand or cross category shifts with NAD National leads
Organizational alignment:
Ensures that the retail marketing and sales teams are aligned with all other company departments in planning, communication, execution and corporate strategy.
Acts as a communication bridge between Sales and Marketing.
Interacts, builds relationships and plans with internal Customer functions such as: marketing, promotions, advertising, space planning.
Works on alignment with the consumer product organization, supports licensing in-store executions and coordinates licensing interactions with Toy Buyers.
Identifies and recommends new processes, tools and systems to improve work efficiencies.
People Management:
Manage omnichannel retail marketing account team
Prioritize programs for the team throughout the year
Mentor, coach and develop the team for future opportunities
Share best practices across accounts
Competencies Required:
Strategic Thinking
Functional Expertise: Merchandising, Promotions, Space Planning
E-commerce expertise: Strategy, Merchandising, Retail Media
Strong Analytical Skills
Retailer Communication Skills
Solid Data Management & Organization
Effective Listening
Industry, Category, and Product knowledge
Creativity and Innovation
Process Oriented
Flexibility
Confidence Presenting
Shopper Marketing
Team and people management
Experience:
Bachelor's degree or equivalent experience
MBA preferred
10-12 years' experience in marketing, sales, trade marketing, category management, space planning, ecommerce, or consumer research.
Excellent strategic thinking skills
Expertise in Excel & PowerPoint Skills
Experience working with Sales teams and Retailers on In-Store Marketing Programs, Ecommerce, and Account Planning.
Proficient in retailer proprietary systems
Experience in Managing a Shopper/Customer Marketing / ecommerce Teams
Retail Media knowledge
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.