Vice-President, US Brand Marketing & Communications

Vice-President, Us Brand Marketing & Communications

We're building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what's right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
The Vice-President, US Brand Marketing & Communications is accountable for setting the strategic direction and roadmap for brand marketing and communications across the US business, ensuring alignment with enterprise priorities, business growth objectives, and client experience goals. The role is accountable for leading the development and execution of integrated brand, marketing, and communications strategies that strengthen CIBC's market presence in the US, support business priorities, and build awareness, engagement, and reputation with key stakeholders. This includes oversight of brand positioning, strategic marketing programs, internal and external communications, executive communications, and agency and partner relationships.
CIBC employee experience principles:
Always professional so our team members can excel and be their best professional self.
Radically simple so our team members can focus on what they need to do and make an impact.
Genuinely caring so our team members can feel valued for who they are and what they contribute.
CIBC leadership capabilities:
Envisions the future to innovate purposefully to create new value and harness new capabilities in order to meet the evolving needs of our diverse stakeholders.
Inspires hearts and minds to build an inclusive culture where we make bold choices, collaborate, and empower others to take chances and do what's right for our stakeholders.
Drives action and impact, together to align with urgency around what matters, making decisions with speed and always making a real difference.
What You'll be Doing
Brand Strategy and Market Positioning
Integrated Marketing
Corporate and Executive Communications
Stakeholder Engagement and Reputation Management
Agency and Partner Management
Measurement, Governance, and Operational Effectiveness
People Leadership
What We're Looking For
University degree in Marketing, Communications, Business, Journalism, Public Relations, or a related field; advanced degree considered an asset.
Extensive senior leadership experience in brand strategy, marketing, communications, or corporate affairs, preferably within a complex, matrixed organization.
Strong knowledge of integrated marketing, brand management, executive communications, and stakeholder engagement.
Demonstrated experience developing and executing strategic communications and marketing programs that drive measurable business outcomes.
Strong business acumen and ability to align brand and communications strategies with enterprise and line-of-business priorities.
Excellent communication and presentation skills, with the ability to translate complex ideas into clear, compelling messaging.
Strong relationship management and influencing skills, with the ability to work effectively across senior leadership teams and cross-functional partners.
Experience managing agency relationships, budgets, governance processes, and performance measurement.
Strong leadership capability, including experience building and developing high-performing teams.
Financial services experience is preferred, with knowledge of regulated environments and reputational risk considerations considered an asset.
At CIBC, we offer a competitive total rewards package. This role has an expected salary range of $300,000 to $385,000 for the market based on experience, qualifications, and location of the position. The successful candidate may be eligible to participate in the relevant business unit's incentive compensation plan, which may also include a discretionary bonus component. CIBC offers a full range of benefits and programs to meet our employee's needs; including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability, and Other Insurance Plans, Paid Time Off (including Sick Leave, Parental Leave and Vacation), Holidays and 401(k), in addition to other special perks reserved for our team members.
What CIBC Offers
We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com.
You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
Job Location
IL-120 S LaSalle St
Employment Type
Regular
Weekly Hours
40
Skills
Brand Strategy, Marketing, Marketing Strategies