Social Media Manager - Bethesda, MD

Social Media Manager

The Social Media Manager is responsible for developing, executing and continuously improving Lockheed Martin's enterprise social media strategy in support of the company's business priorities, brand and reputation. The position serves as the enterprise lead for Lockheed Martin's social media strategy, ensuring every channel advances the company's strategic narrative while delivering measurable business impact through integrated campaigns, audience insights and continuous optimization.
As a key member of the Integrated Campaign Team (ICT), this position collaborates across Corporate Communications, Business Area communications teams, Executive Communications, Government Affairs, Marketing and Visual Communications to develop integrated communications strategies that align paid, earned, shared and owned media. The Social Media Manager ensures enterprise social content is audience-focused, data-driven and aligned with the company's strategic priorities while maintaining high standards for editorial quality, governance and brand consistency.
This role combines strategic planning, content development, analytics, social listening and channel optimization to strengthen Lockheed Martin's digital presence, expand audience engagement and continuously improve communications performance. The successful candidate will foster a culture of creativity, experimentation and continuous learning by evaluating emerging platforms, technologies and content formats to enhance communications effectiveness.
Key Responsibilities:
Develop and execute the enterprise social media strategy in alignment with Lockheed Martin's business priorities, communications objectives and Integrated Campaign Team (ICT) initiatives.
Partner with Corporate Communications and Business Area communicators to translate enterprise campaigns into platform-specific social media strategies and content plans.
Collaborate across Executive Communications, Media Relations, Government Affairs, Marketing, Visual Communications and Digital Communications to deliver integrated communications campaigns.
Lead editorial planning and contribute to an enterprise social media content calendar that supports business priorities, campaigns and real-time communications opportunities.
Write, edit and publish compelling content optimized for each social platform while maintaining a consistent brand voice and messaging framework.
Monitor social conversations, audience behavior, competitor activity and industry trends to identify engagement opportunities and emerging issues.
Analyze channel performance and campaign metrics to develop actionable recommendations that improve audience engagement and business outcomes.
Ensure quality control across enterprise social media channels, maintaining editorial excellence, accessibility standards, brand consistency and publishing governance.
Partner with Business Area social media teams to establish best practices, promote enterprise alignment and share insights across the organization.
Champion innovation by testing new content formats, emerging social platforms, AI-enabled capabilities and evolving digital storytelling techniques.
Develop reports and dashboards that communicate social media performance, audience insights and strategic recommendations to communications leadership.
Support enterprise communications during major announcements and crisis communications activities, as needed.