Associate Director, US Pharma Payer Marketing, Enlicitide

Associate Director, Us Pharma Payer Marketing, Enlicitide

Our marketing teams are passionate about bringing our medicines and vaccines to the world. Through digital listening and patient analytics, we are able to understand our customers' needs and strive to provide solutions to meet them.
The Associate Director, US Pharma Payer Marketing, Enlicitide, will play a critical role in supporting the successful launch of Enlicitide and will be responsible for developing, refining, and executing market access strategies and solutions to support the launch. The individual will collaborate across functions including Brand Marketing, Integrated Account Management, Outcomes Research, Medical, Global Market Access (GMAx), DHH, and Policy to focus on ensuring strong payer access, clear value communication and alignment across teams. In this role, the Associate Director will also monitor access performance and refine access strategy to ensure we are able to achieve appropriate patient access objectives and patient reach.
The role will be joining the team responsible for Payer Marketing for Enlicitide, an investigational oral PCSK9 inhibitor, and may support other assets and projects within the US Pharma Business Unit aligned with business priorities. This role will report to the Director, US Pharma Payer Marketing, Enlicitide.
Primary Responsibilities Include:
Leverage market and customer insights to shape market access strategies
Develop payer customer segment strategies and promotional campaigns
Identify opportunities and support appropriate pull-through activities and payer related solutions for field sales and account management teams. Monitor payer feedback and market dynamics to inform tactical adjustments to strategy
Provide US payer input into Brand Marketing, Global Market Access Teams, new product planning, Integrated Account Management, Legal, Compliance, and Finance
Active participation in the development of value evidence strategies; strong coordination with Outcomes Research / V&I (Value & Implementation Team)
Support US Finance in development of segment level forecasts in support of brand forecast
Education:
Bachelor's degree required
MBA, MPH, Pharm D or other advanced degree preferred
Required Experience and Skills:
Minimum of 6 years combined payer marketing, pricing/market access strategy, marketing/sales leadership, or account management, in the pharmaceutical or biotech industry; OR 7-8 years of experience in consulting in the healthcare industry with direct payer marketing and pricing strategy experience for supporting a product launch
Demonstrated understanding of the mechanics and economics of the healthcare Ecosystem, including influences across various payer segments
Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities
Strong knowledge of marketing principles and activating market research insights
Ability to translate market trends and customer needs into customer resources or tactics
Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
Demonstrated strategic thinking, problem solving, analytical critical thinking
Excellent leadership and communication skills
Demonstrated success in establishing, developing and maintaining business relationships
Strong collaboration, project management and organizational skills; ability to prioritize activities and manage multiple tasks within deadlines
Preferred Experience and Skills:
Experience developing market access and pricing / contracting strategies for pipeline products
Demonstrated experience launching a product
Demonstrated experience navigating promotional review committees or processes
Consulting/Stakeholder Management experience in cross-functional capacity OR previous experience within a managed care organization
Required Skills: Account Management, Adaptability, Agile Principles, Brand Marketing, Business Relationship Building, Commercial Account Management, Creativity, Critical Thinking, Customer Insights, Financial Analysis, Market Access, Market Research, Patient Access, Payer Marketing, Performance Monitoring, Pharmaceuticals Marketing, Pricing Strategies, Principles of Marketing, Product Management, Product Planning, Promotions Management, Sales Support, Stakeholder Influence, Stakeholder Management
Preferred Skills: