Director, Commercial Strategy & Sales

What We Do
FOX Factory designs, engineers, manufactures and markets performance‑defining products and systems for customers worldwide. Our premium brand, performance‑defining products and systems are used primarily on bicycles, side‑by‑side vehicles, on‑road vehicles with and without off‑road capabilities, off‑road vehicles and trucks, all‑terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.

Why you should join us
Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!

Position Responsibilities
Commercial Leadership & Strategy

Lead the development and execution of commercial strategies that support long‑term growth objectives

Partner with the General Manager and Executive Leadership Team to shape sales, pricing, channel, and customer engagement strategies

Identify and evaluate new revenue opportunities, market expansion initiatives, customer segments, and growth programs

Drive execution of strategic initiatives designed to improve revenue, profitability, market share, and customer retention

Translate company objectives into actionable plans and measurable results across the commercial organization

Sales Leadership & Team Development

Lead a sales organization consisting of regional, national, and international sales leadership

Directly manage sales leaders while supporting the development of the broader commercial team

Own recruiting, hiring, onboarding, training, coaching, mentoring, performance management, and retention for the sales organization

Create a culture of accountability, collaboration, continuous improvement, and professional development

Develop future leaders and succession plans within the organization

Establish clear goals, expectations, and performance metrics aligned with company objectives

Customer & Channel Strategy

Strengthen relationships with key customers, distributors, dealers, and strategic partners

Ensure effective management of direct‑to‑consumer, dealer, and distributor sales channels

Develop initiatives that improve customer engagement, channel performance, and overall market coverage

Understand and effectively manage the complexities of multi‑tier distribution models involving multiple customer types, pricing layers, and channel interactions

Represent the company in strategic customer meetings, industry events, and key business discussions

Pricing & Profitability

Lead pricing strategy and pricing execution in partnership with the General Manager and Executive Leadership Team

Balance revenue growth, margin objectives, customer needs, and competitive positioning

Leverage financial analysis and market intelligence to support pricing recommendations and commercial decisions

Drive commercial discipline that supports both top‑line growth and long‑term profitability

Financial & Business Management

Own the Sales Department P&L and operating budget

Partner closely with Finance to develop forecasts, budgets, incentive programs, and operating plans

Monitor performance against revenue, margin, expense, and operational objectives

Drive accountability for achieving revenue targets while maintaining margin discipline and financial control

Use data and analytics to evaluate performance, identify trends, and support decision‑making

Data‑Driven Leadership

Leverage reporting, analytics, and business intelligence tools to improve commercial performance

Utilize Excel, Power BI, and other analytical tools to identify opportunities and drive action

Translate complex data and business concepts into clear, actionable insights for executives, managers, and frontline team members

Ensure decisions are supported by facts, financial understanding, and market intelligence

Specific Knowledge, Skills or Abilities Required

Interact with customers/prospects for the purpose of marketing and selling, evaluating performance and strength, delivery of customer product training, negotiating agreements, supporting customer product integration, and sales planning and forecasting

Attend tradeshows to provide sales support, develop business, evaluate sales activities, strategies and strengths of the competition, identify new market and partnership opportunities, and evaluate the success and perception of products.

Prepare segment sales forecasts by units and dollars

Compare monthly sales results to goals and take corrective action where necessary

Provide sales input for annual strategic planning process

Interface with Product Management to provide customer feedback on product performance

Provide input on advertising, literature and promotion materials

Recommend pricing programs to remain competitive

Excellent analytical and problem‑solving capabilities

Proven track record as exceptional people leader

Results‑oriented with a proven ability to meet or exceed sales goals

Ability to present and sell to all levels of the organization, including executive level

Position Qualifications
Education
Bachelor’s degree preferred

Experience
7+ years of experience directing sales or business development teams with P&L management
Excellent track record of exceeding sales goals and creating strong customer relationships

Work Environment and Physical Requirements
Office Environment
Ability to sit for long periods of time
Vision abilities required to validate and enter data on computer

Disclaimer
This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the job’s essential functions.

Equal Employment Opportunity
FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions—including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations, and social/recreational programs—on merit and the principles of equal employment opportunity.

Benefits
Fox offers an excellent compensation package and wide‑ranging opportunities for professional development. Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching. Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.

Compensation Range
$121,408.56 - $205,460.64

The compensation range for this position is specific to the locations listed below and is the range Fox reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job‑related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

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