Social Media Specialist

Ziegler Companies is seeking a Social Media Specialist to lead the development and execution of enterprise social media strategies that strengthen brand awareness, support recruitment, enhance customer engagement and reinforce Ziegler’s reputation across digital channels. Serves as the organization’s subject matter expert for social media strategy, governance, audience engagement and platform optimization.

Responsibilities

Develop the enterprise social media strategy across brand, recruiting, thought leadership and commercial objectives

Serve as the subject matter expert on social channel best practices, emerging platforms and algorithm changes

Build executive and employee advocacy programs that increase company visibility and credibility

Translate social listening, engagement trends and audience behavior into actional recommendations for marketing strategy, content development and customer experience improvements

Establish channel-specific content strategies and KPI frameworks

Partner with Segment Marketing and Corporate Communications to identify opportunities for customer storytelling and commercial impact

Provide quarterly recommendations regarding channel mix, investment priorities and content optimization

Manage day-to-day execution and publishing across enterprise social media channels including LinkedIn, Instagram, YouTube, Facebook, TikTok, X, and PR channels

Responsible for community management guidelines, escalation protocols, social listening and response timing

Write and produce content aligned to brand voice, communications priorities and campaign goals.

Manage social content calendars and posting schedules, and platform-specific optimization, considering both organic and paid media strategies

Ensure all social content aligns with brand and legal/compliance standards

Qualifications:

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or related field required; equivalent social media management experience and writing portfolio may be considered

4-7 years of social media or digital content experience.

Strong writing skills with a portfolio of published brand content

Experience managing business accounts on major platforms (Instagram, Facebook, TikTok, X)

Working knowledge of paid social advertising with boosted content

Comfort with social media management and listening tools (Sprout Social, Hootsuite)

Experience with employee advocacy programs, recruiting content and reputation monitoring

Exprerience using social analytics to influence business and content decisions

Experience managing enterprise-level social governance

Travel:

Up to 10%

Minimum Physical Requirements:

Standing, walking, using hands, talking, hearing

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

SEE YOURSELF AT ZIEGLER

Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today!

The pay range for this position is

$64,400.00 to $77,250.00

Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location. Along with competitive pay, full time positions are benefits eligible which includes:

Health, Dental, Vision and Life Insurance

15 days of PTO your first year, accrual starts day 1

9 paid holidays

401(k) plan with company contribution and match

HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year

Short-Term and Long-Term Disability Insurance, FSA & EAP

Paid Parental Leave & Funeral Leave

Fitness membership discount

Education Assistance

At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

What We Can Offer You

Competitive pay

Health, dental/orthodontia, vision & life insurances

Paid time off (PTO) – 15 days to start

9 Paid holidays

401(k) contributions & match

HSA, Ziegler contributes up to $1000 tax-free annually

STD & LTD Insurance, FSA & EAP

Paid Parental Leave & Funeral Leave

Fitness membership discount

Ongoing training

Education assistance

Advancement opportunities

Safe, clean, and friendly work environment

Military Friendly

Ziegler employs a wide variety of former U.S. Armed Services personnel. We actively hire those with prior military experience and accommodate the needs of Reserve and National Guard members.

Build Your Career at Ziegler

Ziegler sells and services CAT® construction and mining equipment, generators and industrial engines in Minnesota and Iowa, as well as AGCO agricultural equipment across Minnesota, Iowa and Missouri. Ziegler has a team focus, a first-class reputation for service, and a healthy work-life balance. We train our employees to do things the Ziegler Way — the right way —and then we take it one step further. If you’re a talented, hard-working and down-to-earth person, you’ll fit in perfectly here.