Brand Advocacy Specialist

The Brand Advocacy Specialist will support the development and execution of global customer advocacy programs that build brand loyalty, elevate customer voices, and enhance the customer experience. In addition the role will partner across teams to identify and engage customer advocates, coordinate testimonials, case studies, referrals, events, and community initiatives, and track advocacy performance.
Support the development, execution and maintenance of a global advocacy program across all Simpro Group brands
Help design programs that turn strong customer satisfaction into emotional brand loyalty
Contribute to building structured pathways for customers to evolve into vocal brand champions
Track and report customer acts of advocacy, as well as on brand affinity, visibility, sentiment, and engagement
Create, monitor and participate in brand- and industry-led virtual communities
Partner with Account Management to identify delighted customers ready to share their experiences; support evolution toward NPS tracking
Build and maintain a curated bench of customer advocates representing industries, regions, and use cases
Coordinate across teams to match the right customer voice with the right opportunity — references, referrals, media, and community engagements
Support recruitment and management of customer speakers and content for Simprosium, our annual customer event
Assist in managing and evolving our annual customer awards program
Identify creative ways to engage and celebrate customers, including video series, social amplification, gifting, and experiences
Support the development of testimonials, referrals, advisory groups, case studies, and community initiatives
Own the customer experience
What You'll Need
3–6 years of experience in Brand Advocacy, Community, Customer Marketing, Field Marketing, or related B2B SaaS roles
Bachelor’s degree in Marketing, Communications, Business, or related field required
Interest in building advocacy or community programs that drive brand affinity
Familiarity with review platforms and reputation management strategies
Experience supporting events, webinars, or customer-facing programs
Strong relationship-building skills and comfort working with customers
Ability to collaborate cross-functionally and manage multiple stakeholders
Strong communication and storytelling instincts
Excellent organizational and project management skills
Proactive, curious, and eager to grow in a fast-paced environment

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