Brand Image Manager, Pro, Field, Harriman Center and NY Metro

Job Title

Visual Strategy & Execution
• Lead seasonal floor plan development, key item placement, and market-specific reviews to ensure optimal product presentation.
• Oversee consistent execution of floor sets across stores, including photo reviews and feedback loops.
• Partner with the Home Office on zone and fixture placement, creative direction, and product assortments to align store environments with brand vision.
• Analyze store performance and customer behavior to inform visual merchandising decisions.
• Use metrics (e.g., sell-through, conversion rates, traffic flow) to optimize product placement and visual storytelling.
Harriman Center Creative
• Manage execution of the Harriman Center creative plan from preparation through delivery and takedown.
• Partner with the Creative Flagship Lead on the consistent elevation of creative execution within the center.
• Support the management and mentorship of Harriman creative brand ambassadors, including but not limited to daily maintenance, marketing event preparation, and floor set activities.
• Partner with store management, as needed, to support execution needs.
Field Partnership & Market Support
• Collaborate with Store teams and District Leads to identify brand opportunities and deliver targeted training within each market.
• Conduct joint market visits with District Leads at least once per quarter to assess execution, coach teams, and reinforce brand standards.
• Support district-level sales floor presentation, brand integrity, and repair & maintenance (R&M) needs.
• Develop visual contingency plans for unexpected events (e.g., product delays, store closures, inventory shifts).
• Ensure brand image remains intact during transitions or disruptions.
Communication & Best Practices
• Facilitate regional and district best practice calls to share visual strategies, execution wins, and learning moments.
• Participate in monthly brand calls to cascade field insights and feedback to the Home Office.
• Act as a liaison between field and corporate teams to ensure alignment and responsiveness to market needs.
• Conduct market visits to stay ahead of visual trends and retail innovations.
• Share insights with field and corporate teams to inspire new approaches.
Talent Development & Recognition
• Identify, mentor, and develop visual talent within the field, fostering a pipeline of future leaders.
• Champion consistent recognition of store teams for visual improvement and brand excellence.
Product & Training Support
• Lead product knowledge training and cascading for seasonal launches and key product moments.
• Support product standards, capacity planning, and maintenance across stores to ensure optimal presentation and replenishment.
Project Leadership
• Participate in early store prototypes and regional store projects, including remodels, openings, and pilot initiatives.
• Map Home Office resources to support stores within the district, ensuring coverage and execution continuity.