Digital Marketing & Distribution Manager

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Description

DDM Group has an immediate opening for a Digital Marketing & Distribution Manager to lead growth strategies across our three digital properties: AtlantaBlackStar.com, Finurah.com, and TheShadowLeague.com.

This role sits at the intersection of organic audience growth, content distribution, and strategic partnerships. The ideal candidate is a creative thinker who finds unconventional pathways to expand reach, drive discovery, and cultivate loyalty among our audience at scale.

Core Responsibilities

Distribution & Partnerships
Identify, develop, and manage syndication and distribution partnerships with platforms, publishers, and media organizations that extend DDM's reach
Cultivate relationships with emerging and established platforms to secure distribution opportunities across newsletters, video, and editorial content
Evaluate and negotiate partnerships that drive audience acquisition and brand visibility across DDM's portfolio
Monitor the competitive landscape and identify where DDM has distribution gaps or untapped opportunities
Audience & Newsletter Growth

Own and drive subscriber acquisition strategy across the newsletter, Substack, and emerging owned channels
Lead newsletter audience growth including funnel development, engagement optimization, and monetization in collaboration with ad sales
Develop audience segmentation strategies that deepen loyalty, increase return visits, and move casual readers toward habitual engagement across all three properties
Social & Community Engagement

Develop and execute platform-specific strategies across Instagram, YouTube, Facebook, TikTok, Reddit, Threads, and emerging platforms
Build community on each platform - not just distribute content
Use data and performance analytics to identify content opportunities, optimize organic reach, and inform editorial strategy
Oversee content distribution and posting cadence across all platforms in collaboration with editorial and video teams
Reporting & Operations

Manage budget for platform tools and operational needs in collaboration with the VP
Track and report on performance metrics across distribution, social, and newsletter channels
Collaborate with sales, editorial, and external agency partners on audience goals tied to sponsorship and direct deal commitments
Position Requirements

Bachelor's degree in journalism, communications, marketing, or comparable field
5+ years in audience development, distribution, or digital media strategy - preferably within a publishing or media organization
Demonstrated experience building and scaling newsletter or email programs
Proven track record securing and managing content distribution or syndication partnerships
Deep platform fluency across social, newsletter, and emerging distribution channels
Strong creative instincts for identifying and activating non-obvious audience pathways
Proficiency in analytics tools including Google Analytics, social platform insights, and email performance metrics
Experience with A/B testing, SEO, and data-driven content optimization
Familiarity with social management tools a plus
Proficiency in Canva; Adobe Suite experience a plus
Deep understanding of how race and culture shape the experiences and media consumption of Black audiences
Ability to operate both strategically and tactically in a fast-paced, entrepreneurial environment

Full-Time/Part-Time
Full-Time

Salary
$68K-$76K, plus Performance Bonuses

Position
Digital Marketing & Distribution Manager

Division
Atlanta Black Star

Number of Openings
1

Exempt/Non-Exempt
Non-Exempt

Hiring Manager(s)

Req Number
MAR-26-00004

Open Date
7/21/2026

Location
DDM GROUP LLC

About the Organization
Diamond Diaspora Media exists at the intersection of technology and media. We publish narratives intentionally and specifically to enlighten and transform the world. Our digital news platforms Atlantablackstar.com, Theshadowleague.com, and Finurah.com are leading the way with powerful content that spans the culture, sports, news features and timely-financial news that resonates with our 15 million readers.

Come join us and let us change the world together.

This position is currently accepting applications.