Director of E-commerce

DNAMBrands is a family‑owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct‑to‑consumer business continues to expand, we are seeking a strategic, data‑driven Director of E‑Commerce to lead our digital commerce organization and drive profitable online growth across our portfolio. This is a senior leadership role responsible for owning the end‑to‑end e‑commerce business, including strategy, P&L performance, customer experience, digital innovation, and team leadership. You will oversee our Shopify Plus ecosystem, lead our internal e‑commerce team, manage external development partners, and collaborate closely with Marketing, Operations, Finance, Creative, and Customer Experience to deliver exceptional digital shopping experiences.
Responsibilities

Own the end‑to‑end e‑commerce business, including strategy, P&L performance, customer experience, digital innovation, and team leadership.
Oversee the Shopify Plus ecosystem.
Lead the internal e‑commerce team and manage external development partners.
Collaborate closely with Marketing, Operations, Finance, Creative, and Customer Experience to deliver exceptional digital shopping experiences.
The ideal candidate combines strategic vision with hands‑on execution and thrives in a fast‑paced, entrepreneurial environment.

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