Marketing Operations Manager in Solon

ABOUT THE ROLE
We are seeking a highly organized, tech‑savvy Marketing Operations Manager to help build and scale the systems, workflows, reporting, and automation infrastructure behind a growing marketing organization.

This role will play a key part in optimizing HubSpot, marketing automation, digital campaigns, reporting, webinars, and operational processes across both our established core business and newer growth initiatives. The ideal candidate enjoys improving systems, solving problems, creating structure, and helping teams execute more efficiently in a fast‑moving environment.

WHAT YOU’LL DO

Manage and optimize HubSpot workflows, forms, landing pages, email campaigns, lists, lead routing, and campaign tracking

Own CRM data quality, segmentation, reporting, attribution tracking, and marketing automation processes

Build and maintain KPI dashboards, campaign reporting, operational analytics, and conversion tracking

Coordinate webinar operations including registrations, landing pages, follow‑up workflows, and supporting content

Support website and digital marketing updates across platforms

Coordinate social media scheduling, campaign operations, and marketing asset management

Document SOPs and help improve operational efficiency as systems and marketing initiatives continue scaling

Work cross‑functionally with marketing, sales, operations, customer support, compliance, IT, and outside vendors

PLATFORMS & TOOLS
Primary platforms include HubSpot, Google Ads/Analytics, Meta Ads Manager, GoTo Webinar/GoTo Meeting, Excel/Google Sheets, Umbraco, and social media management tools.

Experience with AI tools (ChatGPT, Claude, Canva AI, etc.), Zapier, Canva, Zoom Webinar, basic HTML/CSS, or HubSpot certifications is a plus.

WHAT WE’RE LOOKING FOR

Experience with HubSpot or a similar CRM/marketing automation platform

Strong organizational, communication, and problem‑solving skills

Familiarity with email marketing, landing pages, forms, workflows, campaign tracking, and lead management

Comfortable working with spreadsheets, dashboards, reporting, and marketing analytics

Ability to manage multiple projects in a fast‑moving environment

Experience with D2C, e‑commerce, healthcare, veterinary, medical device, life sciences, or another regulated industry

Understanding of attribution, UTM tracking, conversion tracking, and campaign reporting

Strong Excel skills, including exports, list cleanup, pivot tables, and performance reporting

Experience coordinating webinars, virtual events, online education programs, or video‑based marketing content

Strong written communication and troubleshooting skills

Experience supporting marketing and sales alignment initiatives, pipeline management, lead routing, reporting, and CRM governance

Comfortable learning new systems, technologies, and marketing platforms in a fast‑changing environment

WHO YOU ARE
You are proactive, organized, tech‑savvy, and comfortable working behind the scenes to make marketing programs run smoothly. You enjoy creating structure, improving processes, solving system issues, and helping a growing team operate with more visibility and efficiency.

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