Social Media Manager (YouTube & Educational Content)

DiLucci is a growing organization focused on building high-impact digital content, scalable systems, and audience-driven education platforms. The company partners with creators, founders, and subject matter experts to produce high-quality educational content designed to inform, engage, and drive meaningful audience growth.

This role plays a key part in shaping how ideas are transformed into structured, engaging, and high-performing content across YouTube and other digital platforms.

About the Role
The Social Media Manager leads the planning, coordination, and execution of high-quality educational content across YouTube, including live and recorded formats.

This role is responsible for transforming complex subject matter into engaging, structured, and audience-focused content. The ideal candidate combines strong creative direction with production management skills to ensure every piece of content is delivered with clarity, energy, and impact.

Location & Schedule

Location:

Dallas-based (in-office role at our Coppell Office)

Compensation

Rate:

$60k-80k salary per year (based on experience)

Key Responsibilities

Lead content planning and pre-production for educational and thought leadership content initiatives

Develop episode concepts, content outlines, and detailed run-of-show documents for production days

Direct and guide talent during shoots to ensure strong delivery, pacing, and audience engagement

Manage production days end-to-end, ensuring shoots remain organized, efficient, and on schedule

Collaborate closely with creators and subject matter experts to bring content ideas to life

Coordinate with videographers and editors to ensure proper capture of footage, assets, and creative direction

Oversee both pre-recorded and live content production formats, including YouTube livestreams

Continuously identify opportunities to improve audience retention, content quality, and production value

Ensure all content aligns with educational goals, brand standards, and business objectives

Ideal Candidate

Proven experience producing educational, expertise-driven, or thought leadership content

Strong understanding of YouTube, livestreams, and social media content formats

Ability to simplify complex topics into engaging, entertaining, and high-value content

Experience working directly with creators, founders, or subject matter experts

Strong organizational, communication, and project management skills

Understanding of storytelling, hooks, audience retention, and content performance

Preferred Qualifications

Experience producing content for YouTube channels, podcasts, livestreams, or creator-led brands

Background in content strategy, creative direction, or media production

Experience managing multiple content projects simultaneously

Strong understanding of audience engagement and content analytics

Success in This Role
The ideal candidate is someone who:

Takes ownership of production from planning to execution

Brings structure and clarity to creative ideas

Ensures content is both educational and engaging

Maintains high production standards under fast-moving conditions

Improves content performance through continuous iteration and feedback

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