Director, Product Strategy - Flexible Generation

RWE Americas, LLC
To start as soon as possible, full time, permanent
Functional area: Business Development
Remuneration: Exempt
Location(s): Austin, TX (78701), Chicago, IL (60654)
Director of Product Strategy – Flexible Generation
Responsible for defining the scope, tech stack, regulatory construct and regional prioritization to position Flexible Generation product offerings to customers, including large commercial off‑takers and utilities/munis/coops. Uses deep understanding of customer technical needs and purchase drivers to create standardized product archetypes that form the basis of the Flex Gen go‑to‑market approach, refined in advanced customer discussions with development, commercial and regulatory teams within RWE.
The role works closely with the Director and VP Business Development to gather insights from customer conversations on purchase drivers, technical needs, green power needs, and other critical purchase drivers, to create these standardized offerings. It also serves as a critical interface with Regulatory Affairs, Policy, Development and Commercial to ensure feasibility of delivering projects and contracts consistent with these project archetypes, aligning the Flex Gen execution approach to customer needs.
Supports RWE’s commitment to Generating Impact through Electrifying Ingenuity, ensuring that the assets and product offerings RWE develops, builds, and operates are aligned with customer demand.
Role Responsibilities

Own Project Archetypes

Define archetypes of projects that form the RWE Flex Gen “product offer” to the market, including standardized options for:

Scope and load ramp timing
Generation stack
Carbon free energy
Reliability standards
Regulatory construct (including both BTM and FTM)
Flexible contracting and commercial options

Iterate on project archetypes over time, balancing insight into customer purchase drivers with practicality of RWE project development and execution
Match project archetypes and associated value drivers with target customer segments and create associated customer ready product narratives and marketing materials

Flex Gen product offer

Translate RWE execution inputs (generation type, equipment, etc.) into customer outcomes / value drivers (carbon free energy, delivery timeline, scale potential, etc.)
Collaborate with Director Business Development to create sales and marketing collateral, bringing specific archetypes / product offers to specific customers

Collaborate with VP Development to overlay project archetypes onto specific project opportunities, enabling Flex Gen to prioritize development investments and steer project designs toward known customer needs
Collaborate with Director Business Development to match specific customer feedback to the overall Flex Gen product offer to develop follow‑up proposals and match specific projects to customers
Assess project pipeline against project archetypes to identify gaps in Flex Gen overall go‑to‑market offer and solve for these gaps through acceleration of specific projects, M&A opportunities or other solutions identified in collaboration with broader Flex Gen team
Regulatory Strategy

Define the overarching regulatory approach for each project archetype and the specific approach for each individual project in the Flex Gen pipeline

Research local regulations and legislations applicable to each project
Engage with regulators, utilities and other stakeholders to prove out and refine regulatory approaches
Support commercial with regulatory insight to information commercial constructs and negotiations

Maintain up‑to‑date knowledge of the U.S. regulatory environment, applicable legislation affecting BTM projects and large scale power projects and use this insight to iterate and update on project archetypes and go‑to‑market approach
Serve as the primary interface for the Flex Gen Business Development team with RWE Regulatory Affairs and Policy.

Business Development Support

Create marketing materials on project archetypes and associated customer value drivers to support customer outreach and ongoing engagement
Participate in customer conversations on topics related to project archetype definitions and value drivers, regulatory approaches, etc.
Leverage relationships with utilities and other stakeholders through developing regulatory approaches to create project opportunities for the Flex Gen business

What Success Looks Like

Clearly defined product offer for the RWE Flexible Generation business that aligns to customer purchase drivers
Alignment among business development, commercial, development and project execution teams on the suitability of project archetypes and approach to refinement with customer input
Clearly defined regulatory approach to the products offered by RWE Flexible Generation and the specific projects in development and commercial negotiations

Job Requirements and Experience

Bachelor’s degree in Business, Engineering, Economics, or related field; Master’s degree preferred
Minimum 15 years energy sector experience with a focus on policy and regulatory affairs
Fluency in power assets, generation technologies, and associated outcomes for offtakers, ideally developed in the context of resource planning or developing bespoke customer solutions
Deep knowledge of the regulatory and policy trends impacting the U.S. power sector
Experience working at the intersection of power projects and hyperscaler driven power demand, at a utility, energy developer, hyperscaler or other data center developer/operator
Proven analytical and problem solving skills in highly ambiguous environments
Experience developing high quality communications and marketing materials
Strong interpersonal skills, with ability to manage customer relationships
Demonstrated desire to learn about the Company and the renewables space
Excellent proficiency with Microsoft Office (Excel, Word, PowerPoint, Outlook) and Teams
Strong leadership and communication, and ability to meet deadlines
Strong organization skills and ability to coordinate multiple tasks and deliverables
Ability to multi‑task, while working independently and as part of a team
Motivated self‑starter, goal‑oriented, and strong problem‑solving abilities
Team leader and mentor able to identify individual strengths, foster professional growth, and provide actionable, constructive feedback
Proven ability to empathize, build relationships, and effectively communicate with people from a diverse set of backgrounds
Responds well to direction, is easy to challenge and develop, and is coachable
Is detail‑oriented, has strong business acumen, and a sound understanding of business concepts
This position is an office‑based role with some travel and visits to other RWEA offices and field location
Must be able to sit, walk, or stand for long durations of time

Applicants must be legally authorized to work in the United States.
RWE Americas is unable to sponsor or take over sponsorship of employment visas at this time.
Pay range
The annual base salary range for this position in Illinois is $190,000 - $314,000. The listed salary range represents our good faith estimate for this position and represents the range for new hire salaries across all U.S. locations. Please note that the salary information is a general guideline only. RWE considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s education & work experience, training & certifications, and key skills as well as market and business considerations at the time of the offer.
Benefits offered
Medical, Dental, Vision, Life Insurance, Short‑Term Disability, Long‑Term Disability, 401(k) match, Flexible Spending Accounts, EAP, Education Assistance, Parental Leave, Paid time off, and Holidays. Eligible employees also participate in short‑term incentives, in addition to salary.
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
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