Social Media Manager

Responsibilities

Crusoe is hiring a Social Media Manager to own our organic social presence end-to-end

Not just scheduling posts, but shooting and editing short-form video on-site at our offices and data centers, translating dense technical announcements (new GPU clusters, model training milestones, infrastructure launches) into content that lands with ML engineers, infrastructure leads, and AI researchers, and building a real following among the technical audience that actually cares about what we build

Own Crusoe’s social channels (X/Twitter, LinkedIn, YouTube, and emerging platforms) end-to-end: strategy, content calendar, publishing, and performance reporting

Shoot and edit short-form video yourself (on-site at data centers, at industry events, and in the office) no production crew required

Launch Crusoe’s TikTok from scratch and create native platform-specific vertical content for YouTube Shorts and Instagram Reels. This is a video-first, platform-native role, not repurposed clips from longer content

Turn technical source material (product launches, research/benchmark results, executive commentary, customer stories) into social-native content that’s accurate enough to hold up under scrutiny from a technical audience yet engaging enough to hold their attention

Build and maintain relationships with AI/infrastructure creators, researchers, and technical journalists to expand organic reach

Build social-native funnels that go beyond awareness. Use automation to move engaged followers through the same capture, nurture, convert logic we run on web, adapted to how people actually behave on each platform

Source, brief, and manage a roster of contractors, freelance creators, and influencers who extend our content and campaign output, and build a user-generated content (UGC) pipeline that gets Crusoe’s story told by voices beyond our own channels

Monitor real-time AI/infrastructure conversation and react quickly when Crusoe has something relevant to add

Partner with product, engineering, and exec stakeholders to source technical content and keep messaging accurate

Be a fast, reliable partner to teams outside marketing who all lean on social for their own moments: People & Recruiting, Field Marketing/Events, PR/Comms, Workplace, and Exec/Leadership

Track engagement, reach, share of voice (SOV), and follower growth against goals; report on what’s working and adjust

Represent Crusoe’s brand voice: technical, credible, confident, humble, optimistic

Benefits

Health & wellbeing: Comprehensive health benefits designed to support your overall wellness

Time away: Paid time off for vacations, family bonding, and unexpected needs

401(k) match: Build your financial future with our 401(k) matching program

Mental wellness: Resources and support for your emotional wellbeing and navigating life’s challenges

Qualifications

4+ years managing social media for a technical, developer-facing, or B2B tech brand. AI/ML/infrastructure/cloud experience strongly preferred

Strong writing chops! You can write a thread that a CTO would retweet and an ML engineer wouldn’t roast

Experience running a multi-channel editorial calendar and reporting on performance

Genuine fluency with AI/ML and infrastructure concepts. You don’t need to have trained a model, but you should be able to read a technical launch and know what’s actually interesting about it

A portfolio of short-form video you’ve shot and edited yourself (phone-shot is fine - we care about instinct and pacing, not production value)

Experience with community platforms (Discord, Reddit, Hacker News) relevant to the developer/AI audience and social media management tools like Sprout Social

Existing relationships with AI/infrastructure creators, journalists, or influencers

Prior experience at a GPU cloud, hyperscaler, or AI infrastructure company

Basic motion graphics/editing skills (CapCut, Premiere, After Effects, or similar)

Comfortable pulling out a phone at a product launch or an industry event and coming back with something worth posting

Comfortable enough with AI/infrastructure concepts to write copy that doesn’t get laughed out of a technical Twitter/X reply thread

Organized enough to run a real editorial calendar across channels

Intense operational rigor: strong attention to detail and organizational skills, with the ability to juggle multiple projects, requests, and posts at once without dropping the ball

Comfortable working independently, moving fast, and reacting to news in real time

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