Chief Marketing Officer

Job Type: Full timeSummary of PositionThe Chief Marketing Officer (CMO) is an executive leadership role responsible for setting and executing the marketing vision and strategy. Reporting directly to the CEO, the CMO serves as the chief brand architect and growth catalyst – owning the strategies that drive brand equity, consumer engagement, and commercial results at scale. This leader provides executive oversight across four key functions: 1) Brand & Communication, 2) Creative Services, 3) Digital, and 4) Marketing Insights & Analytics. The CMO serves as a critical member of the Executive Growth Team (EGT), partnering cross‑functionally to integrate marketing into every dimension of the business strategy.ResponsibilitiesStrategy & Enterprise Leadership: Serve as the senior marketing voice on the Executive Growth Team, providing data‑informed recommendations on brand investment, market positioning, consumer trends, and competitive landscape; lead, develop, and inspire a high‑performing, multi‑disciplinary marketing organization; own the annual marketing budget, allocating resources with a focus on ROI, efficiency, and strategic impact; build and maintain strong relationships with external agency partners, vendors, and industry stakeholders.Brand & Communications: Oversee brand strategy ensuring distinct yet cohesive positioning and messaging that drives competitive differentiation; provide executive leadership and direction on PR, internal/external communications, and social media strategy; serve as the ultimate steward of brand equity – owning visual identity systems, tone of voice, and brand architecture across all consumer and trade expressions; lead the development of national and multi‑brand campaigns, media strategy, and brand storytelling that build awareness, emotional connection, and loyalty with pet parents.Creative Services: Ensure the development of compelling, on‑brand creative content and assets across all brands and all channels; champion a portfolio‑wide creative vision that differentiates PetSafe Brands in the marketplace and resonates with diverse target audiences across product categories; establish and uphold creative standards and brand guidelines that enable consistency at scale while allowing for brand‑level differentiation within the portfolio.Digital & eCommerce Marketing: Provide executive oversight of digital marketing strategy, including performance media, paid social, SEO/SEM, and eCommerce content, ensuring brand integrity across all digital touchpoints; partner closely with the commercial teams to ensure brand campaigns, creative assets, and messaging are effectively translated into retailer‑specific activations across Amazon, PetSmart, Chewy, Walmart, and direct‑to‑consumer channels; serve as the brand authority in joint planning with commercial teams, ensuring executional efforts at retail and online are grounded in consistent brand identity, narrative, and reason to believe across all brands.
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