We’re looking for a Fractional TV Media Manager to own and scale Javvy’s Linear TV channel as a performance-driven acquisition engine.
This is a part‑time role (~10 hours/week to start), designed for a senior operator who can bring structure, discipline, and accountability to a small but growing channel. As TV scales, there is opportunity to expand scope over time.
You’ll be responsible for driving performance and ensuring TV earns its place in our growth mix—primarily through strong strategy, rigorous analysis, and tight agency management.
What You’ll Own Own Linear TV as a performance acquisition channel—setting direction, overseeing execution, and driving results
Manage and hold the TV agency accountable across pricing (CPM/CPP), inventory quality, and optimization decisions
Review and pressure-test media plans, network mix, dayparts, and spend allocation
Establish testing frameworks across creative, dayparts, networks, and frequency (and ensure they are executed)
Evaluate performance on a weekly/biweekly basis to identify inefficiencies and improvement opportunities
Develop and refine incrementality frameworks to understand the true impact of TV
Identify wasted spend and opportunities to scale what’s working
Translate performance insights into clear direction for the agency and internal teams
Partner with growth, analytics, and creative to align on testing priorities and measurement
Report on performance, key insights, and recommended next steps to leadership
You’re a Fit If… 5+ years of Direct Response TV (DRTV), CTV, or performance-driven Linear TV experience
Experience managing or overseeing $5M+ annual TV spend
Performance-first mindset—focused on CAC, incrementality, and measurable outcomes (not brand awareness)
Strong experience managing and pushing agencies to improve performance
Deep understanding of TV buying mechanics: CPM, CPP, inventory quality, makegoods, and negotiation dynamics
Highly analytical and comfortable working with performance data
Rigorous testing mindset with a track record of continuous optimization
Ability to connect TV performance to broader growth metrics (blended CAC, MER, downstream impact)
Ability to operate autonomously and prioritize effectively in a fast-paced environment
Clear and direct communicator who can influence decisions and drive accountability
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In Summary: We're looking for a Fractional TV Media Manager to own and scale Javvy’s Linear TV channel as a performance-driven acquisition engine . This is a part‑time role designed for a senior operator who can bring structure, discipline, and accountability to a small but growing channel .
En Español:
Buscamos un Gerente de Medios de Televisión Fraccionaria para poseer y ampliar el canal lineal Javvy como motor de adquisición basado en el rendimiento. Se trata de una función a tiempo parcial (~ 10 horas/semana), diseñada para un operador senior que pueda aportar estructura, disciplina y responsabilidad a un canal pequeño pero creciente. Como las escalas de televisión, hay la oportunidad de ampliar el alcance a lo largo del tiempo. Usted será responsable de impulsar el rendimiento y garantizar que TV gane su lugar en nuestra mezcla de crecimiento principalmente mediante una estrategia fuerte, un análisis riguroso y una gestión estrecha de la agencia. Lo que usted poseerá La propia televisora lineal como canal de adquisición de desempeño Establecer dirección, supervisar la ejecución y conducir resultados Gestionar y responsabilizar al organismo televisivo a través de los precios (CPM/CPP), calidad de inventario y decisiones de optimización Revisar y comprobar los planes de medios de prueba de presión, mix de respuesta, partes diarias, y gastar asignaciones Establar pruebas diarias creativas, piezas de medida, redes y frecuencia (y asegurarse de que se ejecutan) Evaluación sobre una base semanal / bi-semana para identificar ineficiencias y mejora de rendimiento Desarrollar e analizar con conocimientos más claros acerca de los pasos directos para entender la verdadera dirección del desarrollo de datos y mejorar la capacidad de trabajo de la empresa de transmisión y el impacto de la tecnología de comunicación (R&D).