Marketing & Product Communications Lead

Location: Rochester, MN (Primarily office-based with hybrid flexibility)

Reports to: Chief Operating Officer

About Resoundant
Resoundant is the global leader in Magnetic Resonance Elastography (MRE), pioneering quantitative MRI technologies used worldwide to assess liver disease and other conditions. Our products support clinicians, researchers, pharmaceutical companies, and MRI manufacturers across more than 2,800 institutions worldwide.

Building on our leadership in imaging biomarkers, Resoundant recently launched Hepatogram Plus , a cloud-based software platform that automates liver image analysis and reporting, helping healthcare providers deliver faster, more consistent assessments of liver disease. As adoption grows, we are working closely with leading MRI manufacturers, healthcare systems, physicians, and industry partners to expand access to advanced quantitative imaging.

As a growing medical technology company, every member of our team has an outsized impact. This is an opportunity to work directly with company leadership while helping shape how innovative imaging technologies are introduced to healthcare providers around the world.

Position Summary
We’re seeking a Marketing & Product Communications Manager who enjoys wearing many hats and thrives in a collaborative, fast-paced environment.

This role combines marketing, product communications, physician engagement, conference management, and digital communications. You’ll maintain our website, develop marketing materials, coordinate scientific meetings, and support the commercialization of Resoundant’s growing portfolio of imaging technologies—including Hepatogram Plus .

Working closely with physicians, MRI manufacturers, researchers, pharmaceutical companies, and commercial partners, you’ll help communicate the clinical value of our technologies while supporting education, adoption, and business growth.

Key Responsibilities
Marketing Communications

Develop and maintain brochures, product sheets, presentations, videos, and other marketing collateral.

Ensure consistent branding and messaging across all company communications.

Develop customer-facing presentations and sales enablement materials.

Coordinate graphic design, photography, video production, and other creative resources as needed.

Support new product launches and marketing initiatives.

Website & Digital Marketing

Own and maintain the Resoundant website, ensuring content remains current, professional, and scientifically accurate.

Publish new clinical evidence, publications, news, product updates, and customer success stories.

Coordinate email marketing campaigns and digital communications.

Support search engine optimization (SEO) and website analytics.

Manage social media content and help expand Resoundant’s digital presence.

Product Marketing & OEM Partnerships

Support the commercialization and continued growth of Hepatogram Plus , Resoundant’s cloud-based liver imaging software platform.

Develop product messaging, marketing materials, demonstrations, and educational resources.

Collaborate with MRI manufacturer (OEM) partners to develop co-branded marketing materials and promotional campaigns.

Support OEM sales teams with customer-facing presentations, product information, training materials, and marketing resources.

Coordinate product announcements, website updates, and marketing campaigns for new software releases and product enhancements.

Gather customer and partner feedback to help refine product positioning and marketing strategy.

Physician & Customer Engagement

Develop educational materials for physicians, radiologists, hepatologists, MRI technologists, researchers, and healthcare providers.

Build relationships with key clinical users and incorporate customer feedback into marketing initiatives.

Support physician education through webinars, educational resources, and customer communications.

Coordinate Key Opinion Leader (KOL) meetings and educational activities.

Work closely with the clinical and commercial teams to communicate new research findings, publications, and product updates to customers.

Conferences & Events

Plan and coordinate Resoundant’s participation in approximately 3–4 scientific conferences each year, including meetings such as AASLD, EASL, DDW, and RSNA.

Manage exhibit logistics, booth materials, shipping, promotional items, vendor coordination, and conference schedules.

Attend conferences to support physician education, customer engagement, and commercial activities.

Coordinate customer meetings, educational events, and interactions with OEM partners and clinical collaborators.

Help ensure Resoundant presents a professional, polished presence at every event.

Marketing Operations

Manage relationships with printers, designers, web developers, and other marketing vendors.

Maintain marketing inventory and promotional materials.

Track marketing metrics and campaign performance.

Assist with budgeting and project planning.

Support additional marketing and communications initiatives as the company continues to grow.

Qualifications
Required

Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field.

5+ years of experience in marketing, product marketing, communications, or a related role.

Excellent written and verbal communication skills.

Strong organizational and project management abilities with exceptional attention to detail.

Experience managing websites using a content management system (WordPress or similar).

Experience developing professional marketing materials and presentations.

Proficiency with Microsoft Office, especially PowerPoint.

Preferred

Experience in healthcare, medical devices, diagnostics, biotechnology, or life sciences.

Experience working with physicians, healthcare providers, or scientific customers.

Experience coordinating conferences, trade shows, or customer events.

Familiarity with CRM platforms such as HubSpot or Salesforce.

Experience with Adobe Creative Suite, Canva, or similar design tools.

Basic knowledge of SEO, Google Analytics, and digital marketing.

Travel
Approximately 10–20% travel , primarily to support scientific conferences, customer meetings, and industry events.

Why Join Resoundant?
At Resoundant, you’ll help advance technologies that are changing how liver disease is diagnosed and managed around the world. You’ll work directly with physicians, researchers, MRI manufacturers, and global healthcare organizations while helping communicate innovative imaging solutions that improve patient care.

As a member of a growing company, you’ll have the opportunity to make a meaningful impact across every aspect of marketing—from digital communications and product launches to physician education and international conferences.

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