Social & Narrative Marketing Manager

Overview
Storyteller Overland is seeking a Social & Narrative Marketing Manager who owns our organic storytelling across social, blog, email, and community. The role operates with an owner’s mindset, managing content across every owned channel while driving the master marketing calendar that aligns launches, campaigns, and evergreen content in lockstep across the business. This is a highly autonomous, strategy‑through‑execution focused role that uses AI as a core part of the workflow to accelerate ideas, generate higher quality content, and maintain a balanced content pipeline.

Responsibilities

Own STO’s social media strategy and day‑to‑day execution across Instagram, YouTube, Facebook, TikTok, X, and emerging platforms.

Plan, create, and manage a consistent content and posting cadence that reflects the STO brand voice.

Own the blog and editorial calendar, producing inspirational, product, practical, and community content.

Own STO’s email
ewsletter content in partnership with cross‑functional teams.

Build and own the master marketing calendar, aligning product launches, campaigns, events, PR moments, and content drops across the business.

Translate the master marketing calendar into channel‑specific content calendars for social, email, and blog.

Partner cross‑functionally with product, PR, events, and sales to confirm launch timing and messaging before any content is released.

Proactively flag calendar conflicts, gaps, or bottlenecks and propose solutions.

Source, brief, and manage photo/video needs for content, working with internal creative talent and external vendors when applicable.

Build and manage a steady pipeline of authentic, community‑sourced content (owner stories, vehicles, trips, etc.).

Identify and develop new storytelling formats (video series, community spotlights, behind‑the‑build content, etc.).

Serve as a guardian of the STO brand voice across every piece of owned content.

Partner with the PR & Influencer team to ensure content, social, and earned media reinforce the same narrative.

Coordinate timing across paid, earned, and owned efforts so they reinforce rather than compete with each other.

Build and own a content/social performance dashboard—engagement, growth, and community sentiment.

Report regularly to the CMO on content and calendar performance, providing insights rather than just metrics.

Use AI to generate, iterate, and scale content ideas, captions, and calendar planning.

Keep stakeholders and leadership updated on what’s live, upcoming, and needed from them.

Contribute to the overall success of the Storyteller Galaxy by collaborating, cooperating, and fostering camaraderie with team members.

Address additional initiatives and responsibilities as needed to support business priorities and team success.

Work Schedule

Generally Monday‑Friday from 8 a.m. to 5 p.m. CST.

Work Location

In‑office: Birmingham, AL, Storyteller Headquarters.

Qualifications / Skills

Proven track record owning social strategy and execution for a consumer brand, ideally within the “enthusiast” categories.

Strong storyteller and writer, fluent in translating brand voice across formats and channels.

Experience building and managing a content/editorial calendar across multiple channels.

Experience owning or contributing to a cross‑functional marketing calendar (product, PR, sales, events).

Comfortable directing or producing photo/video content and briefing creative partners with clarity.

Community management experience—engaging authentically with an online audience.

Analytical mindset with the ability to read social and content performance data and adjust strategy accordingly.

Highly organized project manager who can keep many moving pieces on schedule without dropping anything.

Comfortable working autonomously and driving projects forward without being told.

Experience building or managing a premium, consumer‑facing brand with a deeply engaged affinity community.

Strong cross‑functional collaboration skills.

Strong written and verbal communication skills.

Creative problem‑solving ability.

Fluency with social/content tools (e.g., Meta Business Suite, Sprout Social, Canva, CapCut, Adobe, or similar) a plus.

AI native / power user.

Ability to work in a fast‑paced environment and adapt to changes in platforms, trends, and priorities.

Education and Experience

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

4 to 6 years of experience in social media, content marketing, or brand marketing.

Leader by example, with the ability to roll up sleeves and do the work.

Lifestyle‑based, motorsports, automotive, outdoor, or RV marketing experience a plus.

Physical Requirements

Sitting: Majority of workday spent at a desk using a computer.

Light lifting: May need to lift and carry boxes or office supplies up to 50 pounds.

Reaching and stretching: May be required to access files, office equipment, or supplies.

Visual and mental concentration: Reading documents and analyzing data demand high concentration.

Repetitive tasks: Filing, scanning, using office equipment requiring ergonomic comfort.

Ability to sit and stand for meetings.

It is important to note that this job primarily involves office‑based work, and the physical demands are generally minimal. Accommodations will be provided as needed to ensure comfort and well‑being of employees in accordance with applicable laws and regulations.

Exemption Status: Exempt

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