Global Franchise Marketing Specialist

Overview
Join Enterprise Mobility's Global Marketing team and help drive the growth of a world-class mobility brand across international markets.

As a Franchise Marketing Specialist, you'll play a key role in bringing marketing strategies to life, partnering with franchisees around the globe to deliver impactful campaigns, strengthen brand presence, and support business growth. This is an exciting opportunity for a marketing professional who enjoys managing diverse projects, collaborating across teams and cultures, and making a measurable impact on a global scale.

In this role, you will develop and execute marketing initiatives that support the Global Franchising line of business, ensure consistent application of brand standards, and drive market share growth across the franchise network. Working closely with internal marketing teams, external agencies, and franchise partners, you'll support campaign localization, creative asset management, digital platform accuracy, and franchisee activation efforts. Additionally, you'll translate global marketing priorities into practical tools, resources, reporting, and project support that help franchise partners succeed in markets around the world.

Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level

Responsibilities
Responsibilities include:

Develop and execute Global Franchise marketing projects, including creating, presenting, and implementing marketing elements that support franchise operations across international markets

Coordinate localization and execution of global marketing campaigns across the franchise network while maintaining brand alignment and adapting materials for cultural nuances, language priorities, and market needs

Manage international creative assets within the Digital Asset Manager database, including asset organization, user access, training, and ongoing support

Coordinate with agency partners to translate global campaign materials into scalable toolkits for franchisee activation, including digital, out-of-home, television, social, and B2B assets

Serve as a point of contact for franchisees and local agency creative assets to support global brand consistency, compliance with brand guidelines, and effective market activation

Conduct marketing trainings for franchisees and local agency partners on brand standards, creative asset usage, campaign materials, and available marketing resources

Collaborate with internal teams and franchise partners to ensure accurate and consistent rental location data across global digital platforms

Support priority international marketing projects, including consumer insights, market research, and other inputs used to inform marketing planning and business decisions

Create and present project updates for franchise operators and business leadership teams in person or virtually, including presentations delivered independently in English or the appropriate regional language

Develop and distribute monthly marketing results, highlighting key milestones, campaign activity, performance updates, and franchise network progress

In addition to these job functions, candidates will also need to display proficiency in the following Competencies:

Ethics and Values

Analyzing

Communication

Customer Service

Detail-Oriented

Flexibility

Results-Oriented

Equal Opportunity Employer/Disability/Veterans

Qualifications
Minimum:

Bachelor’s Degree in marketing, advertising, communications or similar

3+ years of relevant marketing or advertising experience

Business fluency in Spanish- written and verbal

Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Preferred:

Creative development and/or copy writing experience

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