Marketing Promotions Representative

Purpose of Job

The purpose of this job is to create and maintain year‑round grassroots awareness of the Georgia Lottery throughout the state. Duties include developing and cultivating relationships with players and retailers via delivery of fun and entertaining interactive displays and events. Following the strategic promotional plan for the GLC, this position will support product introductions, corporate sponsorships, and other promotional affiliations by planning and coordinating activities that best maximize awareness of the GLC.
Essential Duties and Responsibilities

Plans special events, promotions (in‑person & digital) and in‑store promotions within the assigned geographical region and select partners (Major/Minor, Collegiate, Professional Sports Partnerships, and community events)
Plans launch activities and the creation of new digital & onsite promotions
Coordinates and handles event operations, including loading and unloading vans and trucks and assembling on‑site set‑up and tickets
Under supervision, distributes promotional tickets and contest prizes to winners
Responsible for concept, design and completion of memos, event signage, letters and special events contracts using Microsoft Office & Adobe Creative Suite
Works directly with event organizers and partners to develop contractual agreements for GLC sponsorships
Under supervision of the Promotion & Marketing Manager, works with agency media buyers to identify promotional opportunities with local media and/or other local businesses; works closely with district office personnel to coordinate promotional activities
Co‑ordinates with media representatives to implement media promotional activities, on‑air/digital contests, radio remotes/hits, web promotions and exclusive experiences
Coordinates staff activities at special events and in‑store promotions
Evaluates outcomes of special events and in‑store promotions
Works directly with the GLC administration/fleet management department to maintain department fleet vehicles by coordinating routine vehicle maintenance
Responsible for maintaining marketing department promotional assets at GLC Warehouse by performing monthly inventory and reviews
Delivers clerical functions; prepares, maintains and updates files, reports and logs following prescribed methods
Is able to routinely lift and carry moderately heavy (over 50lbs.) materials and supplies
Some marketing activities may require staff to stand and talk to customers for a long period of time
Evening, weekend, and holiday work required; overnight travel required
Minimum Training and Experience Required to Perform Essential Job Functions

Bachelor’s Degree in Public Relations, Advertising, Marketing, or Business preferred, with one to three or more years of special events planning or public relations experience preferred; must have excellent organizational and communication skills. Requirements include: a high school diploma or GED; a valid Georgia driver’s license with a satisfactory motor vehicle record; and the ability to lift and carry moderately heavy (up to 50 pounds) materials and supplies. Working knowledge of Microsoft Word is required; experience with Excel and Adobe Creative Suite preferred. Any equivalent combination of education, training, and experience that provides the requisite knowledge, skills, and abilities for this job may be considered.

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