Marketing Recruitment Strategist

Summary

The Marketing Recruitment Strategist is responsible for developing and executing recruitment-focused marketing campaigns that support Illinois Central College’s enrollment goals. Working under the direction of the Manager of Marketing and Content Strategy, this role translates campaign strategy into coordinated, multi‑channel marketing execution, ensuring alignment with audience needs, enrollment cycles, and institutional priorities. The Strategist plays a key role in advancing enrollment growth across priority areas including 8‑week classes, adult learners, Early College, and workforce development, delivering each campaign with clarity, consistency, and measurable impact.
Compensation

$49,899.20–57,366.40.
Essential Functions

Execute integrated recruitment marketing campaigns aligned with strategies defined by the Manager of Marketing and Content Strategy.
Deliver campaigns on time and accurately, timed to enrollment cycles.
Apply audience segmentation and personas to campaign planning and execution.
Translate messaging frameworks into clear, scannable audience‑specific campaign writing and calls to action.
Maintain a consistent OneICC story that supports institutional priorities.
Work closely with Admissions to align campaign execution with recruitment priorities, funnel stages, and communication timing.
Coordinate Slate communications with Admissions across sequencing, messaging, and audience targeting.
Implement lead nurturing campaigns and communication flows.
Track campaign performance and engagement metrics across channels in dashboards shared with leadership.
Identify opportunities to improve campaign effectiveness based on data and feedback.
Compile campaign reporting and performance summaries for stakeholders.
Participate in campaign debriefs and recommend adjustments for future efforts.
Maintain campaign calendars and ensure visibility of marketing activities across stakeholders.
Project‑manage enrollment campaigns so deliverables are clearly defined, tracked, completed, and evaluated.
Develop and apply standard processes, templates, and workflows for campaign execution.
Perform related duties as required.
Minimum Qualifications

Bachelor’s degree in marketing, communications, or a related field.
3+ years of experience in marketing, campaign coordination, or enrollment marketing.
3+ years of project management experience.
Strong analytical and data interpretation skills.
Excellent written communication skills.
Preferred Qualifications

Experience in higher education recruitment marketing.
Experience with CRM systems (e.g., Slate), Project Management Systems (Asana, Wrike, TDNext).
Experience with audience segmentation and user experience journey mapping.
Experience with digital marketing channels and analytics.
Equal Employment Opportunity Statement

Illinois Central College provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, ancestry, pregnancy, physical or mental disability, sexual orientation, gender identity or expression, marital or familial status, order of protection status, use of VESSA rights, genetic information, military or veteran status (including discharge status), or any other protected status in accordance with applicable federal, state, and local laws.
Benefits

Paid time off.
11 paid holidays.
2 floating holidays.
Medical, dental, vision, life and long‑term disability insurance.
Tuition waivers for employee, spouse, and dependent children.
On‑site childcare center.
403(b) retirement plans.
State University Retirement System pension plan.

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