Field Marketing Coordinator (VA based)

Overview

Dental Care Alliance is hiring a full-time Field Marketing Coordinator for the Virginia area only. This person will develop and execute strategic B2B marketing plans to increase patient referrals and treatment completion through local networking and relationship building with area dental offices and doctors. Plan and coordinate professional events for key audiences, develop meaningful social media content and marketing materials. Launch targeted local grassroots marketing initiatives in line with the offices’ brands, professional image, and target audiences. Please note this position is NOT remote; you will be working throughout our Dental Practices: Smiles at Fairfax - 4210 Fairfax Corner Ave W Ste 220, Fairfax, VA 22030; Burke - 6035 Burke Centre Pkwy, Suite #200, Burke, VA 22015; DANV Falls Church - 5275 Leesburg Pike, Building 7, Suite 100, Falls Church, VA 22041; DANV Alexandria - 1500 Belle View Boulevard, Alexandria, VA 22307; Delgado and Kuzmik - 8230 Leesburg Pike Suite 720, Tysons, VA 22182.
Responsibilities

Promoting and representing a brand to its target audience. Their primary responsibility is to build and strengthen the brand's reputation, increase its visibility, and engage with consumers.
Promotion and Advocacy: Act as an enthusiastic advocate for the offices and its values.
Content Creation: Go to offices and capture photos, videos, review for social media posts that feature the practice. Distribute this content directly on the practice pages and/or submit to the Brand Manager.
Events and Promotions: Represent the offices at events, trade shows, or other promotional activities. Assist with giveaways and other marketing initiatives.
Feedback and Insights: Collect feedback from office managers and relay it to the marketing team. Provide insights into market trends, consumer preferences, and competitor activities in the markets you serve on a quarterly basis. Secret shop other practices.
Social Media Collaboration: Identify influencers in the community and send back to the brand team.
Qualifications

Bachelor's degree in Marketing/Communications or related field.
Critical thinker with strong problem-solving and research proficiencies.
Ability to comprehend and interpret competitor strategies and consumer behavior.
Creative mind with superb written and verbal communication skills.
Ability to build relationships through social skills and friendly disposition.
Ability to gather large amounts of data and convert it into meaningful analysis.
Solid organizational skills and detail oriented.
Experience in event coordination and planning.
Ability to work under pressure and meet strict deadlines.
Ability to simplify complex information into a user-friendly format.
Proficiency in Microsoft Office with the capacity to learn and utilize other software platforms to enhance our marketing efforts.
Must have reliable transportation and be willing to travel frequently.
Ability to work outside normal business hours occasionally is required. Events may be held in evening hours or on weekends.

#J-18808-Ljbffr