Director, Sales - SMB

Director, Sales - SMB

NielsenIQ partners with the world's leading manufacturers, retailers, and brands to deliver market intelligence, industry insights, and strategic thought leadership. Our data and analytics help clients make critical business decisions, from pricing strategies and product innovation to assortment optimization and understanding what ultimately reaches shelves and digital marketplaces. As trusted advisors, our teams leverage deep category expertise and cutting-edge solutions to drive measurable business outcomes.
As a Director, Sales, you will serve as a strategic consultant to clients, helping them uncover opportunities and solve complex business challenges through NielsenIQ's industry-leading data, analytics, and insights solutions. You will develop a deep understanding of client objectives, proactively identify growth opportunities, and demonstrate the value of NielsenIQ's offerings to drive long-term partnerships.
This is a full-cycle sales role responsible for prospecting, lead generation, solution positioning, product demonstrations, proposal development, contract negotiation, and closing new business opportunities. The Director will build and maintain strong internal and external networks, collaborate cross-functionally across the organization, and leverage subject matter expertise to deliver exceptional client experiences while achieving ambitious revenue goals. The ideal candidate combines a hunter mentality with consultative selling skills and thrives in a dynamic, growth-oriented environment.
Responsibilities include:
Self-starter to proactively prospect the marketplace to expand our client base and drive repeat purchases with occasional buyers
Lead discovery conversations to uncover pain points and align NielsenIQ solutions with client goals
Use a consultative selling approach to identify client business needs, qualify, probe, scope and sell in NielsenIQ services
Apply consultative selling techniques, actively listening and adapting to client feedback
Execute against sales initiatives: attend trade shows, perform cold-call lead generation, conduct marketing campaigns to identify potential clients, qualify and generate sales, and conduct solution demos
Own revenue targets and pipeline visibility. Conduct revenue forecasting on respective client base
Manage client relationship and sales efforts with recurring ad-hoc clients by promptly answering client questions regarding data quality, service offering and product delivery
Heavy usage of Microsoft Dynamics 365 (CRM) to keep track of sales activities, leads, and opportunities
Qualifications include:
Bachelor's Degree Required
7-10+ years of quota-carrying sales experience in Market Research, Consumer Insights, Analytics, Data, or SaaS organizations, with a proven track record of meeting or exceeding revenue targets.
Deep understanding of the FMCG/CPG ecosystem and experience partnering with manufacturers, brands, or retailers, preferred.
Highly proficient in Microsoft Office software and Microsoft Dynamics 365 or similar CRM
Strategic sales and business development competency
Consultative selling within experience across data-driven solutions
Skilled & polished communicator, including client presentations
Strong logic, deductive reasoning, problem solving, and critical thinking skills
Able to maintain positive client relationships in complex situations & resolve client issues
Able to work collaboratively with internal & external teams
Strong sense of urgency and accountability to drive client and internal partner outcomes
US Benefits include:
Comprehensive healthcare plan (medical, Rx, dental, and vision).
Flexible spending accounts and a Health Savings Account (including company contributions).
Life and AD&D insurance.
401(k) retirement plan including company matching contributions.
Disability insurance.
Tuition Reimbursement.
Discretionary paid time off program and 11 paid holidays.
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
This role has a market-competitive salary with an anticipated base compensation of the following range: $117,250.00 - $130,000.00. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role is eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.